Luxury fashion and NFT-linked products Company 9Dcc will close the activities at the end of May, with reference to economic challenges and “softness” in luxury retail sales and perhaps too early for a future trend in the making.
The brand, which sold shirts, hats and other clothing items as ‘network products’, connected his clothing to NFTs on the Ethereum blockchain via sewn NFC chips. This allowed owners to prove origin and even obtain digital signatures that lived on the blockchain.
Crypto die-hards like to say ‘we are early’, but when summarizing the end of the label in oneNX post Tuesday, pseudonymous founder Gmoney said that 9dcc had been possible at Early or for his time with his technology at the chain.
It is with a really heavy heart that I announce the 9DCC wind, effectively at the end of the month. In recent years we have traveled to merge the digital and physical worlds. We did innovative drops, had great IRL events and activations and promote … https://t.co/LZ2WD6ZRR5
– gmoney.9dcc.e τh (@gmoneynft) 27 May 2025
“I am firmly convinced that we will see a future in which ownership and verification will live on the chain,” he posted on X. “We may have been a little early in that vision.”
In a letter written to the community, the founder praised the innovative drop formats and community involvement of the company, but eventually said “macro -economic headwind in consumer web3 and global luxury retail softness” were too much to overcome.
A 90 -day window will be opened at the beginning of June for one of the vaulted product collections of the company, so that users can redeem and send their respective physics.
The company, which its NFT Apparel Collection took from Idetion to Paris Fashion Week, launched the first full collection In February 2024 with more than 60 different items designed for the “Crypto -Mixte” that are inspired by “Yakuza Street Style” in the process. The company had previously done smaller drops with a limited edition.
They get it
Chance De Rapper in 9dcc printed Denim Trucker Jacket
Bradley Cooper in 9Dcc Essential Baseball Cap in Hunter
Patty Mills in Full 9Dcc printed Denim Fit pic.twitter.com/uybxmjhwwe
– 9dcc (@9dccxyz) 12 June 2024
Items from the brand were spotted at one point on pop culture icons such as Bradley Cooper and Chance The Rapper, as well as professional athletes such as Patty Mills and Breece Hall.
In December the company was sold out His “Black Box” Collection on OpenSea, rewarding a happy miner with a cryptopunks NFT price, now worth around $ 125,000. Then at the beginning of 2025 it organized a collaboration with Payments Giant Mastercard At the Arnold Palmer Invitational of the PGA Tour.
“I also want to thank every member of the 9DCC team, as well as partners with whom we have worked together over the years,” Gmoney said in his farewell letter. “Your hard work and efforts have led us to the success that we have experienced in recent years, and without that dedication I don’t think we could achieve what we were doing.”
The 9dcc founder did not respond immediately Decrypts Request for comments.
Published by Andrew Hayward