The world of the Internet of Things (IoT) is about to undergo an extraordinary transformation: a recent study from Juniper Research, respected experts in the payments markets, reveals a staggering prediction powered by blockchain and tokenized transactions.
The number of IoT transactions using network tokens, involving connected vehicles and smart home devices, will rise to 62.7 billion by 2028, a seismic increase from the 10.5 billion recorded in 2023.
Privacy: the backbone of IoT blockchain payment security and tokenized transactions
Network tokenization is being positioned as the backbone of the IoT payment device ecosystem and is critical in tackling the growing threat of fraud.
As IoT payments seek greater adoption in the traditional payments landscape, the need for technology that can protect critical payment data becomes paramount.
Network tokenization is emerging as the panacea for this situation. Its absence would throw IoT payments into a maelstrom of challenges, including reliability and usability, and ultimately hinder their wider adoption.
If Cara Maloneauthor of the study, succinctly points out:
“IoT payment providers must integrate tokenization integrally into their systems so that IoT payments can evolve into a secure transaction mode and combat CNP (card not present) fraud.
Tokenization is critical to ensure that IoT payments adhere to the security standards established for card transactions, facilitating the scalability of IoT payments.”
Network tokenization: the curse of cart abandonment
Integrating transactions with network tokens not only streamlines the payment process but also improves security measures.
Juniper Research predicts that there will be growing demand for network tokenization solutions for multiple payment types, given the importance of improving conversion rates and reducing fraud.
Driven by this surge in demand, we expect the volume of network tokenized transactions worldwide to grow from 140 billion in 2023 to 407 billion in 2028.
The recently launched market research package represents a milestone in the evaluation of the network tokenization market and provides an unprecedented assessment.
It provides extensive analysis and forecasting, including more than 48,500 data points in 60 markets over a five-year period. It also includes a ‘competitor ranking’ and an in-depth exploration of the future prospects of the market.
In summary, the trajectory of IoT transactions using network tokens will witness a staggering 498% growth by 2028, driven by the need to minimize friction and ensure uncompromised security in the dynamic IoT payment space.
The triumph of network tokenized IoT transactions
The rapid rise of IoT transactions using network tokens represents a turning point in the world of digital payments and IoT technology.
As we delve into the complexity of this paradigm shift, it becomes clear that this growth is not a simple coincidence, but rather the result of a finely tuned interplay of factors.
1. Safety across borders
The core of this transformation is the search for safety. Network tokenization provides the necessary armor and provides a level of protection that rivals traditional card transactions.
It is the antidote to the malaise of Card Not Present (CNP) fraud, a constant concern in the payments landscape. By tokenizing the network, IoT payments are about to reach a level of security that could make them the gold standard in the industry.
2. A boost for conversion rates
Network tokenized transactions provide a level of simplicity and security that is a boon for conversion rates. In a landscape where every transaction counts, reducing friction and improving security can be a game changer.
With these benefits, shopping cart abandonment becomes less of an issue and users are more likely to complete their purchases. This is a key driver in the adoption of network tokenization solutions.
3. Proliferation of IoT devices
The growth of IoT transactions using network tokens is inextricably linked to the proliferation of IoT devices.
Wearables, connected vehicles and smart home devices are becoming increasingly common in our daily lives.
As more devices become payment-enabled, the demand for secure and convenient payment methods naturally grows.
Network tokenization is the linchpin that connects these disparate devices, ensuring secure and seamless transactions.
4. The growing market landscape
The rise of network tokenized IoT transactions is not an isolated event, but part of a broader trend in the payments industry. The market landscape is evolving, with a dynamic interplay between demand and technology.
Juniper Research’s market research package provides a comprehensive view of this evolving landscape. It is a testament to the continued growth and evolution of the industry and provides insight into the competitive landscape and future opportunities.
5. Looking to the future
Looking ahead to 2028, the prospects for IoT transactions using network tokens are promising. The numbers speak for themselves: 62.7 billion transactions, an increase of almost five times compared to 2023.
This growth is a testament to the resilience and adaptability of the payments industry, and to the significant potential of IoT technology.
Conclusion
In short, the future of IoT transactions using network tokens is nothing short of extraordinary. It promises to reshape the payments landscape and provide security and convenience in a world where digital transactions are the norm.
The impetus for this growth is clear: the need to strike a balance between reducing friction and improving safety. As we approach 2028, it’s a journey worth keeping an eye on as it promises to revolutionize the way we make payments in an increasingly connected world.
