Starbucks Odyssey, the Non-Fungible Token (NFT) loyalty reward launched by US coffee houses, Starbucks has announced an all-expenses-paid trip to Costa Rica for 20 of its top NFT holders.
Biggest NFT incentive from Starbucks Odyssey
A few years ago, securing a position in an NFT was a lucrative endeavor as the frenzy around this unique asset class was accompanied by huge jumps in valuation. While many promise huge incentives, speculative valuation growth remained the main reason why many typically embrace it.
The story is now changing with Starbucks Odyssey, as it will provide the most attractive incentive yet to its most loyal NFT holders. As stated in the announcement shared by a loyalty campaign program official, the top 20 members with the most Odyssey Points will be eligible for the trip starting January 1, 2024.
Starbucks Odyssey (Starbucks’ NFT program) just announced a trip to Costa Rica for its top 20 members.
Flight, hotel, activities included.
This is in addition to the more than 60,000 stars given away, 10 trips, three benefit selection periods and several exclusive Discord guests.
All in 2023. pic.twitter.com/Fh6VGYZnLq
— Steve 🤙 (@NFTbark) December 27, 2023
The announcement detailed plans to use the trip as a means to expand the program into 2024. As one of the most functional institutional customer-based services with an active NFT collection, Starbucks said the VIP trip to Costa Rica will take place in March, where the special guests will meet a guest yet to be announced.
While this trip is intriguing for the potential eligible members, Starbucks Odyssey has also issued more than 60,000 stars, “10 trips, three benefit selection periods and several exclusive Discord guests,” according to an update from Steve, a Starbucks Odyssey Community Lead.
Made possible by PolygoonStarbucks Odyssey is already looking at expanding with the Polygon CDK tool for an even better user experience.
Will there be a revival in the NFT ecosystem?
Right now, there are signs that life is starting to return to the broader digital currency ecosystem, as many altcoins are printing parabolic runs across the board.
The NFT market has not kept up so far and the current incentive model could be a very big incentive to reinvigorate the ecosystem. With larger collections such as the Bored Ape Yacht Club (BAYC) and CryptoPunks from Yuga Labs have yet to fulfill their launch promisesperhaps now is the time to reinvigorate their push and impress their most loyal community members.