Hip-Hop Legend Snoop Dogg’s newest NFT Release sold out within half an hour, generate millions of by Telegram and placing the platform blockchain-Based functions on the test.
The performance was praised on Wednesday by founder of Telegram Pavel Durov, because he noticed that blockchain minting and a secondary market will go live on the platform within three weeks.
“It’s getting wild,” Durov tweeted.
🎤 @Snoopdogg’s digital collective objects fall on Telegram sold out in just 30 minutes today and generates $ 12 million in sales. Almost 1 million unique NFTs inspired by the iconic style of Snoop. Blockchain -minting and the secondary market go live in 21 days. It’s getting wild. pic.twitter.com/deint5c2f4
– Pavel Durov (@Durov) July 9, 2025
The NFTs, a total of nearly a million, were sold through the “Send A Gift” function of Telegram, with prices ranging from 200 to 15,000 stars. NFTs, or non-giant tokens, are unique digital assets included on a blockchain that can represent the ownership of art, music or virtual items.
Durov said that every piece of the collection was “inspired by Snoop’s iconic style” and binds to his latest song “Gifts”, simultaneously released on YouTube.
In the video clip, a news reporter describes how “Mr. Moneybag” Durov reportedly gave $ 17 billion dollars to “his 106 children”, followed by a characterization of Snoop Dogg as a “Crip-Walking Capitalist”.
“Wakin ‘early on a brand new day. Connect my phone, dress and then plot my game,” Rijmde the OG rapper and told his daily use of the app where “critical existence, digital resistance” thrives.
Some NFTs “keep thriving”
With the wider NFT market that has cooled since the height of 2021, and NFT closed one after the other, the collection was more than just another celebrity – it shows that according to analysts NFTs are not completely dead.
“Although the NFT market has indeed lost a momentum compared to its peak, certain categories continue to bloom,” said Ryan Yoon, senior analyst at Tiger Research, said Decrypt.
Observers say that categories such as AirDrop NFTs and utilities -based collection objects have still continued to find traction, with the collection of Snoop seeming to be both stretching.
Given the performance of the sale, the performance represents “more than a simple collaboration,” said Yoon. “It is the result of aggressive, multi-channel marketing performance”, and managed by “channeling attention and stimulating the question.”
At the beginning of this month, Telegram crossed an important milestone such as the Open Platform (TOP), the infrastructure builder behind the Open Network (TON) blockchain, exceeded $ 1 billion, driven by the rising acceptance of mini apps, wallet integrations and NFT activities.
On telegram, NFTs are used directly in-app and can be gifted ‘within its social ecosystem’, a factor that helped it as a ‘hub for the’ the ‘community’, “Yoon said.
That design choice, in particular, “creates real value propositions through functions such as adapted stickers and profile adjustment” and positions Telegram as “a viable NFT applications market applications,” he added.