Pimple problems? Have you tried using Brian Armstrong’s face?

For years – technically, forever – people have had no means to suck pimple fluid and other unwanted oils from their faces while simultaneously showing their support for a prominent crypto manager.

Today, that paradigm is shifting.

As part of Base’s “On-Chain Summer” campaign, the emerging Ethereum Layer-2 network has teamed up with on-chain beauty company KIKI World to create NFT-linked pimple patches adorned with the CryptoPunk-ified face of Coinbase CEO Brian Armstrong.

The NFTs, called “BASIC FACE,” entitle coiners to redeem a physical pack of 40 pimple patches: 20 Armstrong faces of various sizes and 20 Base network logos. Each NFT costs 0.0035 ETH to mint, or approximately $12 to write.

Pimple patches by Brian Armstrong, courtesy of Base and KIKI World. Courtesy: KIKI World

Jana Bobosikova, co-founder of KIKI World, believes Armstrong’s many faces will not only help drain pores and clear acne; The patches can, she says, also be worn purely as a fashion statement.

“We strongly believe that this collaboration can be a fun and very real way to wear… well, BASE on your face!” Bobosikova told Declutter via email.

How did this happen? Bobosikova wanted to choose a more unisex option for the collaboration and landed on pimple patches, a product that KIKI World already had launched on the chain. It was the grassroots team, she said, that chose Armstrong’s head as the main design.

Declutter contacted Base about the aesthetic strategy behind that decision, but did not immediately receive a response.

BASE FACE buyers who link their NFTs to on-chain KIKI World accounts will also be able to have a say in future products and designs released by the beauty brand.

In April KIKI announced a $7 million funding round led by crypto giant Andreessen Horowitz and the incubation fund of multinational cosmetics manufacturer Estée Lauder.

Edited by Andrew Hayward