Welcome back to Now Runway, where we report from the front lines of the digital fashion and luxury revolution. Reporting to you from New York today for the first time in nearly 3 months, we are witnessing summer fashion on the streets of SoHo rejuvenated after spending some time in the Las Vegas fashion desert during DEFCON. A lot has happened this week, so we’ll highlight a few. BAPE® announces its latest limited edition sneaker release, in collaboration with adidas Originals. Coach And Kate Spade parent company Tapestry is spending $8.5 billion to buy Capri Holdings, parent company of Versace, Michael Kors And Jimmy Choo. After months of teasing, Doodles X CAMP finally open their first flagship retail and entertainment experience in Chicago.
We are already looking at flights and wondering if we can pass for a pre-teen as the ideal age is 4-10 years old. Read on to take a closer look at Paris Hilton opening up a new world on Roblox, Gucci, and JD.com, launching a digital flagship store, and Truefit partnering with Shopify to use AI so we can stop returning most of our online orders.
11:11 Media, the media company co-founded by Paris Hilton and Bruce Gersh, launch ‘Slivingland’ – into a new world roblox, an online gaming platform starring the Queen of the Metaverse herself, Paris Hilton. Conceptualized by the pop culture icon in 2019, the term “Sliving” embodies a spirited mix of dead and living life to the fullest. ‘Slivingland’ offers one of the most immersive and technologically advanced experiences on Roblox.
Slivingland is designed as an entertainment center, ensuring a continuous experience where Hilton fans can come together to enjoy an assortment of entertainment content from Hilton and 11:11 Media. This includes new music, podcasts, TV shows, movies and brands that Paris collaborates with. From holograms to a nightclub, a minigame with music on the dance floor, and even companion animals that accompany players on their virtual journey, ‘Slivingland’ offers an interesting range of choices for users.
In commemoration of the launch of Slivingland, Hilton will release ten limited edition digital fashion pieces during the experience for eight weeks, beginning in August through the end of September. Inspired by the iconic Y2K styles, these fashion items will feature on-trend accessories including signature pink headphones, choker necklaces and a shimmering pink ‘Sliving Suit’ that the ‘Queen of Y2K’, Paris Hilton, wears in both real life and sport. roblox.
The core aspect of ‘Slivingland’ revolves around exploration and photography, the latter serving as the best and simplest method for understanding the world and stimulating the discovery of the Slivingland environment. Roblox users go on an adventure to take photos, improve their cameras and unlock new collectibles along the way. Each snapshot will immerse players deeper into the vibrant universe of ‘Slivingland’, revealing its hidden gems and Easter eggs.
“I couldn’t be more excited about my latest collaboration with Roblox,” Hilton said in a press release. “Slivingland is all about bringing my fans together from all over the world to participate in a world of fun, fashion and friendship. It’s a place where we can connect, create and live together, making unforgettable memories in a whole new virtual universe!”
Gucci and JD.com launch the digital Gucci flagship
Italian luxury home Gucci and China’s largest online retailer JD. com announce a partnership with the launch of Gucci’s official digital boutique on the JD.com platform. JD.com app users who search for “Gucci” will be directed to the brand’s official flagship store to view and purchase their coveted items. The partnership provides a comprehensive Gucci brand experience within a secure and fluid digital environment. At the heart of this new partnership is an unparalleled customer experience, as customers have the opportunity to discover an extensive collection of enduring classics and the latest in seasonal ready-to-wear, handbags, travel essentials, footwear, fine jewellery, timepieces and accessories for both. genders. In addition, customers get exclusive access to Gucci’s online customer advice service before finalizing their purchase.
For Chinese Valentine’s Day on August 22, Gucci’s flagship store at JD.com will unveil a range of gift items that reflect the brand’s exceptional craftsmanship and romantic flair. The collection, adorned with floral designs symbolizing the blossoming of love and feelings, will also highlight an exclusive handbag designed especially for JD.com clientele, commemorating this remarkable event. To make the occasion even more memorable, customers can express their deeply felt emotions through customizable e-greeting cards included with their purchase.
True Fit x Shopify uses AI to help consumers find the right size
Real fita leading AI platform known for its size and fit decoding capabilities for apparel and footwear retailers announces a partnership with Shopify Inc., a comprehensive trading platform that helps merchants start, grow and manage businesses. This partnership aims to extend the high-quality, reliable and cost-effective services that True Fit offers its corporate customers to smaller retailers.
Under the terms of this partnership, Shopify suppliers can now connect their brand to True Fit’s Fashion Genome™, the most comprehensive and robust global AI-powered fit platform. This integration is designed to eliminate shopper uncertainty about fit, increasing consumer confidence and conversion rates, minimizing fit-related returns, and promoting customer loyalty. The concept of fit is a matter of trust, and revamping the basic size guide with fit suggestions backed by millions of shoppers and enhanced by AI is in hopes of helping merchants grow their brands profitably, regardless of size.
True Fit’s expert size and fit suggestions are used by 82 million active users, tens of thousands of brands, and hundreds of retailers around the world across multiple categories, including men’s, women’s, children’s, unisex, footwear, swimwear, and structured lingerie. Now even small-scale merchants can unlock the full potential of True Fit’s sizing and fit features in minutes by installing the newly launched True Fit app available on Shopify’s app store. The long-term goal of the partnership is that as merchants expand, they can take advantage of True Fit’s extensive offerings, which include solutions to increase customer acquisition costs and access unique corporate apparel retail information.
“This is a very exciting moment for the $2.5 trillion apparel industry, which has historically been limited to 20-25% digital. By opening up the power of Fashion Genome’s machine learning and artificial intelligence data engine to merchants of all sizes on the Shopify platform, we will accelerate merchant growth through frictionless digital discovery and consumption,” shared in a press release from William Adler, President and CEO of TrueFit.