The Norman Rockwell Museum and the Norman Rockwell Family jointly announced Wednesday the launch of an NFT-backed, multi-part series offering collectors the opportunity to own several of the late artist’s digital and physical works, including several never-before-seen works. published images and incorporated works from the archives of Norman Rockwell.
The series, titled “Studio Sessions: The Norman Rockwell Collection,” marks the Rockwell estate’s first foray into NFTs. It was produced in collaboration with Iconic, a digital platform that helps traditional art institutions experiment with emerging technologies. Iconic collaborated with the Jackson Pollock Studio to release a similar collection of NFTs on the Ethereum network.
“Studio Sessions” will be released on Iconic’s website on November 1. Until then, details about which works will comprise the collection will be kept secret. The NFTs will be available for purchase via credit card or with Ethereum, although prices for each piece have not yet been revealed.
Proceeds from the sale will benefit the Norman Rockwell Museum’s core missions of ensuring public access to Rockwell’s works, nurturing a new generation of illustrators, and stewarding the artist’s work and legacy through the Norman Rockwell Family.
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Rockwell, who died in 1978, was an American painter whose works achieved mass popularity and later critical acclaim for their depiction of everyday scenes from twentieth-century American life and culture.
‘Studio Sessions’ offers a glimpse into the thousands of preliminary sketches, photography sessions, drawings and painted color studies that informed each of Rockwell’s paintings. Each “Session” as part of the series will focus on a specific, celebrated Rockwell painting, and each NFT from the collection will come with a matching limited-edition museum-quality print.
“We see our entry into the world of digital editions as a new way to continue and deepen our critical cultural work to preserve, present and defend Norman Rockwell and the art of illustration,” said Norton Moffatt, director of the Rockwell Museum, in a statement . “This project furthers our commitment to meaningful and artistically rich innovation.”