Japan Airlines Co., Ltd. (JAL) and Hakuhodo Inc have teamed up to develop a joint collection of non-fungible tokens (NFTs).
According to a blog post from KOKYO NFT, the initiative, which will launch in February 2024, aims to convert unique experiences from six regions of Japan into non-fungible tokens.
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Hakuhodo and JAL unveil the second phase of “KOKYO NFT”
Hakuhodo and Japan Airlines will launch the second version of “KOKYO NFTs” this February, a collection of NFTs that unlock 6 unique exclusive local experiences across Japan!
Check out the official website… pic.twitter.com/x1gGLPnfJP
— KOKYO NFT (@Kokyo_nft) February 5, 2024
According to the developer, one of the global goals of the NFT launch is to foster a sense of community among stakeholders, both in Japan and around the world, by digitizing assets such as art and real estate.
Parallel to the upcoming challenge, an advertising campaign uses dynamic origami-themed NFTs. In this interactive setup, participants are given missions to evolve their NFT. Those who complete these missions will be rewarded with early purchase rights to the KOKYO NFT. JAL will manage service scheduling, while Hakuhodo will oversee production of the project. Additional partners will contribute to various aspects of this initiative.
“Hakuhodo and JAL will verify the possibility of creating a related population through demonstration experiments and contribute to solving the major social problem of Japan’s declining population.”
Hakuhodo Declaration
Last year, Japan’s largest airline, All Nippon Airways (ANA), launched a trading platform for non-fungible tokens based on the Ethereum blockchain. The platform includes tokenized works by aviation photographer Luke Ozawa, 3D models of various aircraft, and a collection of generative images called Airbits in the form of pixelated pilots. The owner of the platform is a subsidiary of the aviation holding company – ANA NEO.
At the same time, Ponia has acquired the status of an unattractive region for cryptocurrency companies. The main reason is high taxes and strict regulations. This caused many crypto companies to leave the country.
However, since last year, the country has started reviewing taxation of the crypto industry against the backdrop of an outflow of crypto companies from the country due to high taxes. The country is also considering the possibility of allowing stablecoins into the domestic market and simplifying the requirements for listing tokens on exchanges.
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