Web3 can give more strength to online makers, so that they can experiment without the fear of deplatforming, says New Lukso Coo.
Makers have long been at the mercy of centralized online platforms, such as Google, Meta and Spotify. These platforms can change the rules, how they consider necessary, which influences the reach of a maker and the income. Lukso (Lyx) is one of the companies that hopes to use Web3 to give makers more power.
The company recently announced that he is selling Jan-Oliver as the new Chief Operating Officer. Sell, the former director of Coinbase Germany, shared his insights into the potential of Web3 for makers with crypto.news.
Crypto.news: AI has enabled many more people to become makers. However, there are many makers who are concerned about the rise of AI and what it means for them. How does AI fit in Lukso’s vision on empowering makers?
Jan-Oliver Sell: AI Reformt Creativity, but it also raises questions about authorship, attribution and accountability. The Focus with Lukso is on giving AI systems a verifiable presence on the venel universal profiles.
A universal profile is not just for people; It can also serve as a digital identity for AI agents. This enables AI to sign transparent transactions transparently on chain, to publish content, keep assets and communicate with other profiles all under a persistent, verifiable identity. The universal profile can link to off-chain training data sources, reference models on which it is trained and to log actions for accountability.
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It is important that universal profiles are programmable and modular. Several people – such as developers, curators or safety auditors – can get permission to manage the profile of the AI via Lukso’s LSP6 Key Manager Standard. This makes safe, partnership representative of AI agents possible. The profile can even build a follower, earn a reputation and evolve socially – just like a human creator.
CN: How does Lukso tackle intellectual property rights and how does that fit in the existing IP laws?
JS: Lukso is not a fixed system with a set of functionality, but just like Ethereum a sandbox for unlimited ways to solve things. Such as intellectual property, which can be managed more transparently through technology. Instead of replacing legal systems, the focus is on improving them – so that makers can attach licenses, metadata and origin directly to digital assets. This offers a clearer, sabotage-resistant track of ownership and rights, which helps the traditional IP law with the developing digital landscape.
CN: Lukso promotes itself as the blockchain for the maker -economy. Can you outline the problems with centralized platforms such as Instagram or Spotify for makers?
JS: Centralized platforms are closed systems. They determine who sees what, how makers earn and which functions are allowed. Makers are at the mercy of algorithms, opaque policy and data silos that they do not possess or check.
With Lukso’s LSP Smart Contract -standards, in particular universal profiles, the focus is on relocating that power dynamic. Universal profiles are completely accessible in the chain, censorship resistant and public. This means that makers have their identity and content, and everyone can read or communicate that data – fans, apps, platforms or even new protocols. Nobody can close it or have a profile shade. Once published, it is part of a shared space without permission.
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This Open Foundation makes completely new types of relationships possible between makers, communities and developers. Fans can build tools on top of the profiles of makers. Artists can experiment freely without fear of exhausting. And new protocols can come to the fore that treat makers as sovereign participants, not just suppliers of content. It is a better environment for innovation, freedom and sustainable connection.
CN: What are the benefits of Web3 platforms compared to centralized platforms? What are some challenges that Web3 are confronted with?
JS: Web3 introduces transparency, property and user agency. This allows makers to earn money directly, possess their audience and work without platform gatekeepers. The mainstream acceptance, however, is stopped by complexity – trivial tools, confusing interfaces and security problems. That is why I tackled it by reconsidering user accounts from the ground with universal profiles of smart, repairable and user-friendly blockchain identities for the web3 experience.
What Web3 keeps back are not the tools and daps, but the basis, the pure private key account system and the lack of a well -standardized smart contract -based account system. This is now solved and available for all web3 via the Lukso stands proposals (LSPs).
CN: Despite the benefits of decentralization, we have consistently seen centralized entities, even in the blockchain room. For example, CEXS and Memecoin Lagepads, popular for their accessibility. Can decentralized platforms ever close the accessibility gap?
JS: Decentralized systems are often confronted with obstacles in scalability, speed and user experience. These limitations have led to the rise of centralized intermediaries, even within Web3 – because they offer the convenience and speed that people are used to. But with the right standards, that gap does not close alone – it will be an opportunity to jump forward.
We rebuild the user experience layer with the help of universal profiles and new standards that make blockchain accounts smart, repairable and expandable. This transforms the user interface of Web3 into something intuitively and more powerful than web2.
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What really distinguishes is composability. In Web2 apps and platforms are Siloed – you can’t take Instagram with you and connect it to Spotify. In the Lukso ecosystem you can directly enclose protocols in profiles. A single mini app can serve as a token launch platform, event ticket system or fan token claim tool. When embedded in a universal profile within Universaleverything.io, the profile itself becomes the app: the profile of an artist becomes their ticket shop, the profile of a project becomes their launch path. This level of modularity and cross-functionality does not exist in web2.
With the right standards, decentralization can not only match the convenience of centralized platforms – it can exceed it by offering greater flexibility, ownership and creative potential.
CN: Where are the most important areas on which Lukso focuses on helping makers?
JS: The focus with Lukso is on building the digital infrastructure makers who have to thrive – where identity, property and creativity are integrated deep into the blockchain itself.
Important areas include:
- Universal profiles: Smart, on-chain accounts that serve as the digital identity of a maker. They have assets, reputation and permissions – so that makers can build trust, history and interaction on every platform.
- Token -standards (LSP7 for Fungible, LSP8 for NFTS): These standards go beyond legacy formats such as ERC20 or ERC721, making automation, real-time reactions and seamless integration with profiles and apps possible.
- Universaleverying.io: An open, composite frontend where makers and developers can explore the ecosystem, build mini apps and create new experiences for their fan bases. It is like a living dashboard for the decentralized web – where a profile is not only a presence, but a programmable space.
Together these components form a basis where makers are not locked up in platforms – they have their identity, data and public, and they can grow their ecosystem on their own conditions.
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