While Bitcoin [BTC] While it still makes the most headlines, a more complicated story is developing in the broader crypto market.
According to CoinMarketCap, the total crypto market value has risen slightly by 1.07% over the past 24 hours, showing a slow but steady improvement in investor confidence.
However, this little recovery hides the growing challenges facing large companies that hold large amounts of Bitcoin. For these companies, market recovery is not just about making a profit.
It’s also a test of how well they can handle sharp price swings, strict regulations and nervous shareholders.
Once a company becomes closely associated with Bitcoin, these pressures remain regardless of whether prices rise or fall.
At the moment, the crypto market is showing mixed signals. Interest is increasing rapidly on social media. But behind the scenes, technical data and institutional activity remain weak.
Bitcoin treasury companies are gaining traction online
According to According to LunarCrush, online discussion surrounding major Bitcoin-focused companies is growing rapidly, led by Strategy, Strive Asset Management and Galaxy Digital.

Source: LunarCrush
This wave of online hype raises an important question: Have these stocks finally found support, or is this just a short-term bounce in a bear market?
At first glance, the daily prices seem positive. Strategies MSTR recently jumped almost 9% in one day, while Strive’s ASST and Galaxy Digital’s GLXY also posted gains of about 7%. This gave investors some hope.
But looking at the bigger picture, the situation is still tenuous.
Over the past month, the MSTR has fallen by more than 21% and the ASST by more than 57%. While GLXY saw a decline of 32%. This shows that recent gains have not wiped out heavy losses.
What about Bitcoin?
A similar pattern can be seen with Bitcoin. Although BTC has risen slightly and is trade Near $70,400, the key indicators are still negative.
The RSI shows that sellers remain in control, and the MACD has not yet confirmed a strong recovery.

Source: trading view
Institutional investors are also retreating. While on February 13, small ETFs took place inflow of $15.1 million, a much larger outflow of more than $677 million occurred on February 11 and 12.
This means that large investors are still reducing their exposure.
As a result, the market is caught between rising social hype and falling institutional confidence. It is unclear whether this is the start of a real recovery or just a pause before another decline.
What was the crypto market like in 2025?
This weakness is related to the severe market crash that started in December 2025, when many traders were forced to exit their positions.
According to Glassnode, the crypto market faced approximately $350 billion in unrealized losses, while Bitcoin holders alone faced $85 billion.
Bitcoin is currently stable around $70,402, but what happens next depends on which side wins. If business buying continues to grow faster than selling, it could support a recovery in 2026. If not, prices could drop again.
For now, the pressure on the market is not a sign of failure. Instead, it shows that crypto is slowly shifting from short-term speculation to long-term institutional investment.
Final summary
- Short-term price gains in Bitcoin-linked stocks have not erased their heavy monthly losses.
- The growing accumulation by Digital Asset Treasuries reflects a strong belief in Bitcoin’s future.
