In just two years, BAYC has become one of the most recognizable brands in any NFT collection. Being the “most lucrative” project in the NFT ecosystem, you almost certainly won’t be able to buy BAYC NFT for less than six figures for most of 2022.
Nevertheless, “buy low, sell high” is not the only method of earning from the NFT ecosystem, which may (or may not) surprise some, as we can benefit from IP through BAYC. Next, let’s look at some of the ways “Bored Ape” BAYC NFT holders can commercialize the IP.
F&B
Universe of food fighters
When it comes to BAYC’s culinary footprint, there is perhaps no bigger brand than what the Food Fighters Universe has developed. Food Fighters have made a name for themselves in the business with Bored & Hungry, a fast food restaurant that employs four BAYC NFTs as brand “ambassadors”.
When you’re bored and hungry, a Bored Ape Yacht Club themed NFT restaurant of the same name offers a unique dining experience! The menu, cuisine, decor, floor and exterior are all themed around the legendary BAYC. This California-based burger restaurant, which opened in 2022, went viral for a reason.
Bored and Hungry is the first true restaurant with a BAYC motif. In reality, the new location is a burger-only restaurant in Long Beach, California. Interestingly, this facility started as a temporary pop-up, but its instant popularity turned it into a permanent site.
Bored and Hungry, as the name implies, now offers a true Bored Ape experience that is everything about boring!
The design of the restaurant is reminiscent of the precise features of the legendary BAYC bar seen on the project’s website. This is an immersive experience, with hand-drawn ghosts on the walls, anchors, and signs like “FOMO” or “FUD Destroyer.” In reality, the glass entrance walls are covered in green slime, a clear homage to the Mutant Ape Yacht Club.
Food Fighters has also participated in a number of BAYC inspired culinary events since the start of Bored & Hungry. Dr. Bombay’s Sweet Exploration (a sweet joint with Snoop Dogg) and Bored Taco are two of the most recent and well-known dishes based on BAYC (a joint venture with Web3 architect and crypto fund founder Champ Medici).
Bored Wine Co.
NFT supporters raised their glasses as BAYC holders were eligible to invest in a case of custom wine from WiV’s initiative, the Bored Wine Co. They claim to offer BAYC members the opportunity to expand their organizations’ reach in the world of fine wine and help a hand-picked group of wine producers attract new audiences.
Bored Wine Co. is a wine company that allows owners of BAYC NFT to put their name on six different types of wine bottles. Bored Wine has also set up a token-gated site, allowing BAYC holders to store their custom wines for free in the company’s secure UK wine cellar, or have personalized wine sent directly to them. A digital replica of each bottle is also minted as NFT and provided to the customer.
Monkey Water
Ape water is the beginning of Ape Beverage for Web3 and Metaverse related products, new approaches to a market expected to reach trillions of dollars in the future.
The first version of Ape Water contains 16 cans of water straight from Mount Shata, California. This is one of the purest natural springs on earth.
Arizona iced tea
Arizona Iced Tea (stylized as AriZona) is a famous brand owned by Arizona Beverages USA that was introduced in 1992. Since then, Arizona Iced Tea has grown in popularity and the company has created a variety of goods such as iced tea cocktails, drinks and tea mixes. Arizona Iced Tea generated sales of $100 million in 2010 and the company’s total sales reached $3 billion in 2017. The company claimed it teamed up with the Bored Ape Yacht Club (BAYC) to create a comical NFT.
Fashion
Bored monkey clothes
Bored Ape Wear is a collection of fully approved BAYC products designed by BAYC fans. Bored Ape Wear, said to be inspired by the corporate spirit of the Bored Ape Yacht Club, intends to emphasize the commercial rights that come with BAYC membership, with the brand’s store offering a range of exhibits clothing and accessories with BAYC characteristics. .
Members of the BAYC community who have purchased and pledged at least one Bored Ape forever founded Bored Ape Wear. Each limited edition item features one of 10,000 certified Bored Apes or an authorized derivative created by a BAYC member. The original Bored Ape Token ID/license number and blockchain QR code are also printed on the collar tag of each garment.
Diamond Supply Co x Zumiez
Diamond Supply Co. introduced the Diamond Ape collection in early 2022, featuring a variety of items featuring images of Bored Apes and Mutant Apes, ranging from t-shirts and hoodies to skateboards and more.
Diamond Supply Co. x Zumiez is one of the most prominent clothing brands, with many of its Bored Ape inspired lines still available at American Apparel and Zumiez.
Adidas
Adidas has opened its own path into the metaverse space with a partnership with BAYC. Adidas purchased BAYC NFT number 8774 and will turn the piece into a metaverse character named Indigo Herz. According to public Ethereum blockchain data via the OpenSea marketplace, NFT was purchased in September for 46 ETH, or more than $156,000 at the time. In addition, Adidas also used the above NFT as a profile picture for its Twitter account with more than 4 million followers in a short time.
Skating bored
Skate Bored is a small BAYC IP effort founded in 2021 by WoundedPixel, an unknown developer (or Pixel for short). Pixel has built the custom skateboard brand as the owner of BAYC #7676 by connecting with the greater BAYC community.
Music
Bassjackers
Bassjackers made a music video inspired by the Bored Ape Yacht Club, featuring numerous prominent primates from the club. The music video features bored monkeys making their way through various animated environments to Bassjackers’ music with their heads.
Kingship
Universal Music Group (UMG) revealed towards the end of 2021 that four characters from the BAYC project would form a band called Kingship, which will consist of a Mutant Ape, three Bored Apes and a group manager. The band was signed to Universal Music Group’s Web3 music label 22:22, which will distribute music, NFTs, community-based goods, events and experiences.
Jimmy McNeils, a noted NFT collector and enthusiast known as j1mmy.eth, provides the Apes in KINGSHIP. The cast includes a Mutant Ape and three Bored Apes, including the rare Golden Fur and Bluebeam Apes. As a result, current owners of Bored Ape and Mutant will have early access to all KINGSHIP NFTs, experiences, and story choices.
Timbaland
Timbaland, the Grammy-winning producer and composer, has founded Ape-In Productions (AIP), an entertainment company and virtual community that will launch and promote Bored Apes as successful music artists in the metaverse.
Timbaland, who bought a Bored Ape NFT, and his partners are looking to disrupt the music industry again with this new venture, as are Verzuz and Beatclub.
Escape plan
Escape Plan is a DJ/producer combo consisting of two Bored Ape avatars. The gang consists of bored Apes #309 and #4321, also known as zETH and ETHan. Artist Dillon Francis just completed a residency with Big Night Talent, which oversees Escape Plan. He received the Bored Ape Yacht Club NFT #378 in return.
Conclusion
BAYC grants its first 10,000 NFT holders all commercial rights to the NFT without any restrictions, which means that unlike other license-based NFT series, which typically limit income to $100,000 per year, BAYC holders can use their IP benefits can fully use it to generate huge profits.
Creators of all types seem to be looking for ways to monetize BAYC without actually contributing — only Yuga Labs, the company that founded the initiative. Still, people active in the BAYC ecosystem, especially those with Bored Apes, are looking for new and exciting ways to monetize the IP of the NFTs they own.
DISCLAIMER: The information on this website is intended as general market commentary and does not constitute investment advice. We recommend that you do your own research before investing.