Forbes’ web3 team (Forbes Web3) plans to roll out a blockchain-based loyalty platform in partnership with the qiibee foundation, according to a Monday press release shared by the team. Launching later this year, the platform aims to transform the way web3 communities interact with brands through innovative rewards.
“We are developing a loyalty program that not only rewards our users, but also provides meaningful and tangible benefits,” said Taha Ahmed, Chief Growth Officer of Forbes.
The loyalty program will include a wide range of products, including gift cards for major brands such as Amazon and Apple, charity donations and airline miles, the team noted, adding that the move aims to increase the purchasing power of Forbes Web3 consumers.
“From shopping and travel to philanthropy, our members will be able to redeem rewards that align with their values and interests,” Ahmed said.
The integration of blockchain technology provides a transparent and secure environment in which users can earn, track and redeem rewards through a growing network of partners. Thanks to blockchain, rewards will integrate seamlessly into users’ daily lives, according to Forbes Web3.
The qiibee foundation provides the technical foundation and expertise to build a robust and innovative loyalty program for Forbes Web3 users.
The foundation specializes in using blockchain to create and manage loyalty tokens. It has integrated custom loyalty programs with various partners, allowing users to redeem points for a wide range of rewards.
“We offer a platform that offers flexibility, practicality and a new standard for digital rewards,” said Gabriele G. Giancola, CEO of the qiibee foundation.
“Blockchain technology is the foundation of this innovation, making it more transparent and accessible to users, while at the same time allowing them to engage with the brands they love in new ways,” Giancola added.
Forbes Web3 said attendees of the Crypto Carnival event in Singapore on September 19 will get a taste of the new loyalty platform during Singapore Token2049.
Additionally, as part of the preview, visitors will receive FOR3 points, which can be used to redeem rewards on the platform. The team stated that the full launch of the platform will bring even more benefits to the entire Forbes Web3 community.
Apart from that, Forbes Legacy Pass holders will also enjoy exclusive benefits such as priority rewards and perks on the new platform, Forbes Web3 said.
The latest announcement comes shortly after Forbes unveiled its partnership with OKX to provide select OKX users with quick access to Forbes’ web3 community. The strategic move aims to connect content creators, builders and innovators in the chain, increasing their involvement in the evolving space.
As part of the partnership, OKX users will have the opportunity to obtain the Legacy Pass NFT, a digital collectible that provides access to a membership club that unites prominent figures in the web3 space.