Welcome back to Now Runway, where we report from the front lines of the digital fashion and luxury revolution. 9DCCthe digital fashion house of money and streetwear pioneer Jeff Staple tease a network product to be unveiled at Paris Fashion Week. DRAUP And Nicholas Sassoon give us this week’s more affordable collectible: an augmented reality cape available exclusively from Zora.
Read on to see which luxury item Louis Vuitton be able to let you buy for € 39,000, how to join the fast-growing cult of P00LS to find the most coveted sneakers and what else you missed this week.
Louis Vuitton
Louis Vuitton made a major announcement with the introduction of the VIA Treasure Trunk NFT collection. According to their press release, the suitcase is “designed for those who want to travel through new dreams and new realities, collecting unique creations along the way.”
A dedicated page on Louis Vuitton’s website allows users to register for the opportunity to purchase one of the limited and exclusive VIA Treasure Trunks, priced at €39,000 (approximately $41,000). These cases will serve as gateways to the world of Louis Vuitton, revealing new, limited-edition products and experiences through immersive drops launched periodically throughout the year.
The VIA Treasure Trunks are Soulbound and provide unique and sustainable ownership. The world of VIA opens up wonders through a continuous series of digital keys, giving Treasure Trunk owners access to previously unseen Maison collectibles. Each collectible will be revealed through the Treasure Trunk in a digital format, accompanied by exclusive access to a physical counterpart. The first key will be available a few weeks after the launch of the Digital Trunk.
The VIA Treasure Trunk is available on the Louis Vuitton website in the United States, Canada, France, United Kingdom, Germany, Japan and Australia.
P00LS
P00LS, a developer of the Web3 community, has partnered with renowned sneaker collector Drakula de la Grasa to grant P00LS ($00) token holders exclusive access to some of the rarest and most sought-after sneakers. This partnership is an extension of P00LS’ cultural rewards initiative, which provides $00 holders with unparalleled access to distinctive cultural experiences while fostering exploration of emerging artists and brands.
For the first time ever, Drakula de la Grasa, a notorious sneaker collector, influencer and founder of Loteria de la Leche and Retro Kicks NYC, is offering his exceptional collection of rare sneakers to a Web3 community. Starting with pair of Travis Scott Air Jordan Low OG “Olive”, de la Grasa will periodically reserve a limited number of the world’s rarest sneakers exclusively for $00 token holders.
To participate in the sale, customers must have a specific amount of $00 tokens, connect to zeroze.ro – the website hosting all benefits for $00 holders – purchase a raffle ticket and enter the raffle a few days later (instructions will be shared on P00LS’ social media channels).
The program works similarly to a point-based system, with its value rooted in enhanced cultural access. Users can collect $00 tokens by purchasing them on major crypto exchanges such as Coinbase or KuCoin or earn them for free on the P00LS platform through activities such as completing quizzes, purchasing NFTs, scanning QR codes and participating in other quests. The more tokens individuals own, the greater their access to exclusive events and experiences.
Cult and rain
This week, Cult and rain announced Cultr Pad, a virtual space station in its metaverse, Cultr World. Building on the launch of Cultr World last year, the Web3-based luxury fashion brand introduced the next layer of the immersive and gamified metaverse Lounge and Shop, which offers a virtual e-commerce store.
Each Cult & Rain NFT holder (GENESIS, DROP 001 and DROP 002) gets exclusive access to their personalized Cultr Pad as part of the utility that comes with each NFT. While Cultr World remains open to the general public, individual Cultr Pads will be token-gated exclusively for holders.
Cultr Pad showcases four distinct and customizable rooms, each focused on different facets of the gamified metaverse experience: Mothership (command center), DJ Room (live event seating), Theater (immersive streaming), and Gallery (showcase art and NFTs) .
Upon arrival at Cultr Pad, users can choose from an assortment of Cultr Avatars or plug in a Ready Player Me compatible skin to showcase their unique digital personality. Cultr Pad was designed in collaboration with Cult & Rain’s leading metaverse creator, SwivelMeta. Cultr Pad plans to expand its offerings with additional features, a host of custom features, games and exclusive digital assets tailored to the rarity of each holder’s existing NFT(s).
The Manufacturer
In collaboration with digital fashion house The Manufacturer, European retailer Weekday, owned by the H&M Group, is venturing into the digital realm with the limited edition Artifact 001 drop. This release includes two digital collectibles: eye-catching sunglasses available in black or white. Physical counterparts to the glasses will be available for purchase on weekdays.
“The design inspiration comes from stalactites and stalagmites; the mineral formations that take thousands of years to form. It’s an exciting battle to bring something extremely ancient and organic into a digital layer that we’ve only just begun. I mean, who knows, a digital collectible will last longer than your average stalactite…” Alice Shulman, Design lead, Creative Initiatives & Co-labs at Weekday shared in a press release.
Artifact 001 is limited to 300 pieces and drops June 13 at 5pm CET on The Fabricant’s website.