Crypto exchange Coinbase has agreed to acquire Vector.fun, a Solana-native trading platform built by Tensor Labs – the team behind the Tensor NFT marketplace – for an undisclosed amount, marking its ninth acquisition this year.
Launched last year as a rival to memecoin trading platform Pump.fun, Vector.fun allows users to trade memecoins and follow other traders through its social trading or ‘SocialFi’ features. “Exchange crypto with your internet friends and bond over the latest meme is SocialFi,” Tensor co-founder Richard Wu said last year. “Vector is SocialFi.”
The acquisition, which is expected to close by the end of the year, will help Coinbase expand into the Solana ecosystem. Coinbase’s current DEX integration primarily supports Base, its internal blockchain, and the company said Vector’s Solana-native infrastructure will broaden the universe of assets available on Coinbase.
“Vector’s team has deep Solana native experience, plus infrastructure that can identify new assets as they are created onchain or launched via major launch pads,” Coinbase said. “Their technology will connect directly to our DEX trading integration to ultimately improve speed, liquidity and access to a broader range of assets in the Solana ecosystem.”
Coinbase said the deal supports its ambition to build an “everything exchange,” providing faster, cheaper and 24/7 access to onchain markets.
Tensor Foundation acquires Tensor Marketplace and Tensorians from Tensor Labs
As part of the deal, Vector’s mobile and desktop apps will be discontinued. Meanwhile, Tensor Marketplace and the TNSR token will move to the Tensor Foundation – a community governance group for the Tensor protocol.
“We have officially acquired the Tensor Marketplace & Tensorians [NFT collection] from Tensor Labs,” said the Tensor Foundation. “The Foundation will now own and operate the official marketplace UI built on top of the Tensor protocols.”
Coinbase emphasized that the Tensor Foundation “will remain independent of Coinbase and operate the Tensor NFT marketplace and native token, which will also remain independent and unaffiliated with Coinbase.”
The Foundation outlined several governance changes, including that 100% of marketplace fees now go to the TNSR treasury (up from 50%); 21.6% of unvested Founder and Labs tokens will be burned; and founders Wu and Ilja Moisejevs will relock their acquired tokens for an additional three years and remain members of the Tensor Protocol Security Council.
Moisejevs told The Block that he and Wu are both joining Coinbase to help execute the company’s onchain strategy, along with 11 Vector.fun employees. Vector had more staff, but not everyone comes along; Moiseyevs declined to specify the total workforce.
Tensor’s TNSR token has risen over 500% in the past week. When asked what caused the spike ahead of today’s acquisition announcement, Moisejevs said: “We have no idea what’s going on.”
Vector.fun is Coinbase’s ninth acquisition of 2025, following deals for token management platform Liquifi, Web3 adtech company Spindl, crypto derivatives exchange Deribit, token sales platform Echo and acquisitions of Iron Fish, Opyn, Roam and Sensible – all in support of its “all-exchange” strategy.
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