BMW Motorrad has introduced MetaRide, a branded digital space where motorcycle enthusiasts can immerse themselves in a virtual reality experience. MetaRide allows users to ride and explore the new BMW CE 02an electric vehicle designed for urban environments, in the form of avatars.
This innovative platform also serves as a meeting place for fans and the BMW Motorrad brand, providing a virtual environment that closely mimics the real world.
BMW Motorrad MetaRide
One of the main highlights of MetaRide is the ability for users to take virtual test rides with the BMW CE 02. By embodying avatars, enthusiasts can experience the thrill of riding this cutting-edge electric motorcycle.
But MetaRide isn’t just about riding. It offers a variety of engaging activities for users, such as playing virtual basketball, collecting tokens, and even earning stylish coats for their avatars. BMW Motorrad plans to expand the platform with other products in the future to provide motorcycle enthusiasts with a comprehensive digital experience.
The recent world premiere of the BMW CE 02 was a unique event that seamlessly blended the virtual and real worlds. The unveiling took place partly in the BMW Motorrad MetaRide and also during the Pure & Craft Festival held in Berlin.
This interaction between the virtual and physical world created an immersive and dynamic experience for those in attendance. Access to the BMW Motorrad MetaRide platform is available via the BMW Motorrad websitethe brand’s social media channels or directly through the Spatial Metaverse Platform.
Experience the BMW CE 02 virtually
What sets MetaRide apart is BMW’s commitment to protecting its virtual products. Like their physical counterparts, the virtual BMW Motorrad products on display in MetaRide are protected against imitation. BMW AG has extended its trademark protection to its metaverse business to ensure that virtual goods, including virtual vehicles and clothing, are protected against unauthorized use and imitation.
With the launch of MetaRide, BMW Motorrad has created an engaging virtual reality experience for motorcycle enthusiasts. This platform not only allows users to test drive the BMW CE 02, but also provides space to engage with the BMW Motorrad community and explore the future of urban mobility.
By embracing virtual reality and the metaverse, BMW Motorrad is at the forefront of innovation, delivering an immersive and interactive experience that reflects the brand’s passion for motorcycles and advanced technology.