A new report on the growth of the Metaverse in South Korea highlights the growing interest in the metaverse in the country. As the industry continues to grow, this report provides valuable insights into the size, trends, and dynamics of the South Korean Metaverse market.
With investment from government agencies and private companies, the future of South Korea’s metaverse is poised for significant growth and innovation.
Here’s how according to a The South Korea Metaverse Market Intelligence Report 2023.
City-level innovations in the Metaverse
The South Korean government has demonstrated its commitment to the metaverse and emerging technologies by announcing a $177.1 million investment in 2022 as part of the Digital New Deal.
With this initiative, the Ministry of Science and Information and Communication Technology wants to support companies that are active in the metaverse sector. This investment concerns the central government and extends to metaverse innovation at the city level.
Seoul’s metropolitan government has announced plans to build a 3.9 billion won metaverse platform designed to give locals access to public services in the virtual world.
In September 2022, Changwon, an industrial city in South Korea, also announced its intention to settle in the metaverse and join a growing list of interested cities.
Changwon’s latest initiative aims to replicate the industrial complex within the metaverse, aiming to boost businesses and services. The city has earmarked 13 billion won for the development of this virtual industrial complex.
In the near to medium term, the publisher expects more South Korean cities to enter the metaverse space, spurring further investment and accelerating industry growth over the next three to four years.
Retailers are embracing the Metaverse
As consumers look for innovative experiences from brands and companies, South Korean retailers are turning to emerging technologies like the metaverse to increase customer engagement.
Korea Seven, the operator of 7-Eleven convenience stores in South Korea, unveiled the debut of a metaverse platform in November 2022. In partnership with SK Telecom, a leading South Korean telecom company, the company introduced a virtual store that offers a wide range of experiences such as music festivals and events for visitors to enjoy.
The virtual store features creative elements such as food items, including ramen noodles and beer, transformed into chairs so that visitors can sit and enjoy different types of content. This immersive experience demonstrates the potential for more retailers in South Korea to adopt metaverse technologies in the years to come.
As the metaverse gains momentum, more retailers in South Korea are expected to create immersive experiences for their customers in the virtual world, further driving innovation and engagement in this rapidly evolving market.
Ensuring security in Metaverse in South Korea
The increasing innovation and proliferation of metaverse projects in South Korea has caught the attention of consumers, especially Generation Z.
As the adoption of metaverse platforms grows among South Koreans, companies are forming strategic partnerships to protect young users from online abuse and exploitation.
South Korean tech giant Never revealed in November 2022 that its metaverse platform, Zepeto, has entered into a strategic alliance with INHOPE, a global network of hotlines dedicated to combating online child abuse.
Through this partnership, the two companies aim to strengthen monitoring technology and develop a reporting hotline to protect young users in South Korea from abuse and exploitation.
By working together, Zepeto and INHOPE are committed to promoting a safe environment for young people in the virtual world. This collaboration is essential to ensuring that the metaverse remains a safe and positive space for users of all ages.
As the metaverse gains traction in South Korea and globally, companies must prioritize user safety and form partnerships that promote a safe and inclusive virtual environment.
Final thoughts
The South Korea Metaverse Market Intelligence Report 2023 underlines the growing interest and rapid expansion of the metaverse in the country. Driven by substantial investment from both government and private entities, the metaverse industry is poised for significant growth and innovation in the years to come.
The Metaverse represents an exciting digital landscape poised to transform our lives. According to MRFR analysis, this emerging market is expected to experience robust growth, with a growth rate of 45.2% from 2022 to 2030 and a valuation of more than USD 107.49 billion by 2030.
