Visual artist Amber Parks sheds new light on the digital fashion world with “PLAY! POP! GO!’ – a direct-to-consumer art, fashion and lifestyle omniverse. This innovative new project combines street fashion with the ‘physical’ world to offer holders unique fashion experiences. It also integrates the Chainlink Verifiable Random Function (VRF) on Ethereum to distribute properties for its avatars in a fair, secure and reliable manner. Learn more about Play! Pop! To go! and the new trends it wants to set in the metaverse fashion industry.
Amber Park’s piece! Pop! Go!: Everything you need to know
PLAY! POP! TO GO! is a metaverse project by Amber Park, a Korean-American artist and director from LA who is committed to uplifting under-resourced people from diverse communities. Her resume speaks for itself, with clients including Katy Perry, Camila Cabello, and Lil Yachty. She has also worked with brands such as Apple Music, Vevo and Vogue. In addition, her previous Web3 project “I LIKE YOU, YOU’RE WEIRD” sold out in just 6 minutes and generated nearly $3 million in revenue and $9 million+ in aftermarket sales.
PLAY! POP! TO GO! is her latest fashion and lifestyle project that connects high-end streetwear with Web3. With this, Park creates clear, bold and genderless designs. These creative works can be worn in real life as well as in the metaverse. In the metaverse, there are several characters that represent and celebrate freedom, creativity, and individuality. It aims to use NFT technology in new and exciting ways that make shopping more enjoyable. In addition, it creates a virtual world that matches people’s physical properties.
“We like to describe our IRL brand as “modern sophistication with a Gen Z attitude” with the intention of showing how we not only innovate in a digital canvas and art form, but also create physical products fueled by passionate storytelling and design with the aim of inspiring the next generation of freethinkers.Amber Park tells NFTEvening. “Often with physical products in Web2, there is a story behind every piece created by the artisans and artists behind our favorite garments that go untold. We are only glimpsed into the world of story and mind required to create the products that can make us feel like superheroes, or unlock previously unknown parts of our imagination.”
What Makes This Metaverse Different?
A notable feature of this metaverse is the integrated Chainlink VRF feature used to ensure fair distribution of NFT features within the community. Creating NFTs with different properties (such as colors and accessories) requires a secure random number generator (RNG) to prevent cheating.
With Chainlink’s VRF as their RNG solution, the process is much more reliable due to Chainlink’s reliable oracle network secured by cryptographic proofs. The Chainlink VRF generates a random number and cryptographic proof to ensure the integrity of the process. This is important for PLAY! POP! TO GO! avatars because they have future utility integrated with physical merchandise and collectibles. With Chainlink VRF, the first generation of properties is also fair and verifiable, ensuring the integrity of the entire process.
Future forward fashion
At the time of writing, the metaverse project is being built in two phases. First the PLAY! POP! TO GO! team focuses on building a community of like-minded freethinkers and makers who believe in the potential of Web3. They want to show how Web2 and Web3 can go hand in hand by bridging high-end fashion, social interaction and gaming in a centralized ecosystem.
In the next phase, they want to create a safe and inclusive community for the brand’s long-term vision. Then they gamify their storyline and the traditional Web3 roadmap. This also allows users to progress through different levels to unlock different experiences that exist both digitally in their mini-map formats and in the virtual ecosystem in “PLAY3 PARK”, a fantasy destination for their holders.
Basically, “PLAY3 PARK!” is PLAY3’s digital gaming interface, where users can experience a narrative and community-driven collecting experience that seamlessly integrates gaming, entertainment, fashion and social interaction. The same storytelling and gamified experience can also be experienced in the physical world through their IRL fashion line, installations and events.