TL;DR
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Amazon uses Web3 technology to add one more feature to its Prime offering.
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Prime members can now get a free NFT and some in-game currency (oddly not crypto) when they sign up for Mojo Melee.
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Mojo Melee is a free-to-play strategy game where the characters you collect and fight are saved to your account as NFTs
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What excites us about this is the smooth integration Web1/Web2/Web3 technology.
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Mojo Melee runs in your browser (Web1), gives users additional benefits if they are a Prime member (Web2), and happens to use NFTs in the background (Web3).
Full story
The more carrots added to a paid subscription service, the more users it attracts and retains.
This is what we mean by that…
Apple’s ‘Apple One’ Subscription Cost: $32.95 per month Carrots Offered: Access to Apple TV+/Cloud+/Fitness+/News+/Music/Arcade
Amazon’s ‘Prime’ Subscription Cost: $14.99 per month Carrots Offered: Access to Amazon Video/Music/Gaming/Reading/Free 1, 2 and Same Day Delivery/GrubHub+ and a bunch of other stuff.
Now Amazon is using Web3 technology to add another “carrot” to its Prime offering.
The carrot on offer is that Prime members get a free NFT and some in-game currency (oddly not crypto) when they sign up for Mojo Melee.
(Mojo Melee is a free-to-play strategy game where the characters you collect and fight are saved to your account as NFTs).
Here’s what excites us about this:
The smooth Web1/Web2/Web3 crossover.
As things stand now, many Web3 products/services exist outside of the Web2 ecosystem.
That’s a problem, because any new web technology must integrate seamlessly with what came before it if it is to be adopted.
For example, email (Web1 tech) was used to create/verify social media accounts (Web2 tech).
Mojo Melee runs in your browser (Web1), gives users additional benefits if they are a Prime member (Web2), and happens to use NFTs in the background (Web3).
It’s not groundbreaking, but in Web3 this kind of seamless integration is much needed!
