Alipay+ D-Store, a solution that provides a full-stack online tool for merchants, has acquired the Avalanche blockchain. According to a blog post on the Avalanche website, Alipay+ D-Store, through a partner in Southeast Asia, has introduced a Web3-enabled voucher program through a branded mini-game.
Avalanche highlighted that users who have access to the vouchers can get up to 50% discount on milk tea sold by ten popular milk tea brands in more than 500 stores. It also noted that more than 2,000 other stores plan to join the program.
The recently launched voucher program is the first of a two-part proof-of-concept (POC) program. The second phase will target food and beverage merchants and expand POC to more than 100 million users. The deployment targets users from the Philippines, Singapore, Malaysia, Thailand and Chinese nationals who visit these countries as tourists.
Notably, the implementation of the POC opens a new frontier for the Avalanche blockchain and is expected to attract more users to its ecosystem. It further introduces the use of blockchain-based solutions into the mainstream, and users see this as a crucial factor in the growth and sustainability of the technology.
Meanwhile, the Avalanche blockchain native crypto, AVAX, has seen a healthy rally since early 2024. The blockchain token rose from $27.21 on January 23 and climbed to $65.38 on March 18, marking a 140% rally in less than two months. AVAX bounced back somewhat after a large-scale pullback across the crypto market, trading at $51.90 at the time of writing, according to data from TradingView.
The new blockchain team noted that the POC will allow brands like Alipay+ D-store to test Web3 solutions, including how they can help merchants foster new forms of interaction with users. It will also help them retain and generate new revenue streams.
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