NFT
Global tire manufacturer Michelin has announced the launch of the non-fungible token (NFT) series “Michelin 3xplorer Club”. It is a set of 5,000 NFTs that will go on sale on June 15 and will be minted on Ethereum.
The renowned Michelin food guide may be added to the NFT collection.
Michelin is proud and excited to offer a new digital adventure for all food and adventure lovers!
Check out @Michelin3xplore 🤠🍴⛰️#Web3 #NFT pic.twitter.com/nHPtrWwtkr— Michelin (@Michelin) Apr 25, 2023
Michelin’s NFT membership cards to provide exclusive benefits
According to Wu Blockchain, Michelin will release 5,000 NFT series called “Michelin 3xplorer Club” in Ethereum on June 15. It could be linked to the famous Michelin food list. Member card holders in NFT format are granted privileges.
Michelin is launching the “Michelin 3xplorer Club” NFT series, with a total of 5,000 issued, and will begin casting on Ethereum on June 15. It can be combined with the famous Michelin food list. Owners of NFT format membership cards have privileges.…
— Wu Blockchain (@WuBlockchain) Apr 29, 2023
The move comes days after Michelin launched the Michelin 3xplorer Club, a community built around an exclusive 5,000 piece NFT collection, announcing its entry into web3.
According to Michelin, all members have access to the Michelin 3xplorer Club community and members with NFT format membership cards have preferential access. The program embodies the brand’s desire to continue pushing boundaries, breaking new ground and taking new journeys with its customers.
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Michelin 3xplorer Club NFTs have unique Michelin man artwork
Members of the Michelin 3xplorer Club will receive a distinctive digital piece featuring the Michelin man. There will also be a raffle and community challenges for members to enjoy special events.
The first phase of Michelin’s web3 strategy was the brand’s entry into the NFT market with the “Michelin 3xplorer Club” collection. This was an illustration of Michelin’s commitment to providing new experiences for its customers and strengthening the connection with the local community.
Some of the partners in Michelin’s project include; Goeland Studio, a digital creative agency specializing in virtual and augmented reality; Exclusive, a company specializing in web3 and metaverse experience design; and getbulldog.xyz, a startup that focuses on web3 and NFTs.
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