- Using blockchain technology, Fight.id, an official partner of UFC Strike Digital Collectibles, connects the expanding Web3 user community with the global fan base of the UFC.
- Thanks to the continuous creation of blockchain-driven products and experiences, the partnership wants to improve the Digital Fan interaction of UFC.
The UFC, the leading mixed Martial Arts Organization (MMA) in the world, and Fightfi, the company behind Fight.id, a Web3-compired platform made for combat sports enthusiasts and athletes, have announced an extensive relationship. Thanks to the continuous creation of blockchain-driven products and experiences, the partnership wants to improve the Digital Fan interaction of UFC.
Using blockchain technology, Fight.id, an official partner of UFC Strike Digital Collectibles, connects the expanding Web3 user community with the global fan base of the UFC. A digital identity and loyalty system, a prize pool mechanism to make further hunting bonuses possible, and a series of high-quality items that are exclusive to the fight. IID ecosystem is all on the company’s pipeline.
A new investment round is concluded by Fight.id to support the next generation of his platform. Anthos Capital, Aptos Foundation, Aquanow Ventures, Blockchain Coinvestors, Fabric VC, Jupiter and Memeland belong to the institutional participants. Angel investors of the entertainment and sports sectors are also part of De Ronde. UFC hunters Gilbert Burns, Josh Emmett, Dan Ige, Vicente Luque, Eric Nicksick, Alexandre Pantoja and Gregory Rodrigues are among the remarkable boosters. Yat Siu, chairman of Animoca Brands; NBA legend Baron Davis; NFL Pro Bowler Cam Jordan; And Craig Kallman, chief music officer from Atlantic Music Group, are among the other investors.
A variety of digital products with web3 functions, including ownership of digital power, programmable stimuli and improved user involvement will be developed using the yield of the round. These products will be in line with the four most important principles of the fight. ID -platform: Vecht Fair, fights together, fight on and fight forever.
Grant Norris-Jones, Executive Vice President, head of Global Partnerships at TKO stated:
“UFC has always embraced an innovation-first mentality. James and his team have proven to be a dynamic and innovative partner for us, and we are very enthusiastic to support the fight. Ecosystem in the coming years.”
In the past three years, the Fight.id team has contributed to creating UFC Digital Collectibles. Because of the new partnership, this material will reach a wider audience within the combat sports community.
James Zhang, co-founder and CEO of Fight.id stated:
“As our world is engaged more digitally, there is no better time than now to invest in blockchain projects. There is also no better time to become a UFC fan, because MMA continues to catch our cultural zeitgeist. If Vecht fans we have had an incredible trust of the Digital Collecties of the Figure of Upigen’s Collecties in the past three years digital ownership.