TL;DR
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In honor of 7/11, 7-Eleven launched a game that allowed users to claim a Slurpee cup and fill it with their unique blend of four flavors. They can then claim their “Slurpee Vibe Digital Collectible”, which is an NFT built on Polygon.
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Branding is important, and so far some of the most successful NFT projects from existing brands have avoided the term. For example, Reddit called them “Avatars.”
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These ‘digital collectibles’ are soul-bound – meaning they cannot be sold or transferred to a third party.
Full story
In case you missed it, yesterday was “Slurpee Day” at 7-Eleven.
(7-Eleven’s birthday; July 7; or ‘7/11,’ for people in the US).
That meant free Slurpees!!
“Cool story, what does this have to do with Web3?”
Good point.
Well, to celebrate this momentous day, 7-Eleven launched a game that allowed users to claim a Slurpee cup and fill it with their unique blend of four flavors: Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus.
They can then claim their “Slurpee Vibe Digital Collectible”, which is an NFT built on Polygon.
(The same cheap and fast Blockchain that hosts NFT collections from Starbucks, Reddit, Mastercard etc).
Here are two interesting things Sevs Elevs did here:
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Note that they called them “digital collectibles,” not “NFTs.”
Branding is important, and so far some of the most successful NFT projects from existing brands have avoided the term. For example, Reddit called them “Avatars.”
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These ‘digital collectibles’ are soul-bound – meaning they cannot be sold or transferred to a third party.
On the one hand, this means that 7-Eleven doesn’t make any money from secondary sales. On the other hand, it is a slightly ‘safer’ option for a large company; and they are much less likely to get caught up in a situation where users ‘play the system’.
It’s great to see more big companies experimenting and entering the Web3 space.
(Even if they don’t use Web3 terminology).