TL; DR
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Our guess is that the Web3 products that use “lay terms and tools” will have the most success in attracting both newcomers and veterans in the coming bull run.
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For example, the end-user benefit of Friend.Tech was easy to understand: buy a token from a public figure → get access to a private group chat with him or her.
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Sign up with a phone number, Google account or Apple account → the crypto side of things (the wallet) is automatically set up for you.
Full story
There are two sides to every story.
Like on the one hand, Plankton was the mean little guy who tried to steal Mr. Krabs’ burger recipe.
But!
On the other hand, maybe Plankton was trying to expose Mr. Krabs for harvesting and selling the meat of his own kind. crabby-pasties for everyone.
(Just saying, it’s a possibility).
Anyway, this isn’t meant as a reflection on the role of perspective in SpongeBob Squarepants, but instead as a parallel to Web3…
That also has two sides:
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The exciting side.
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The confusing side
Problem is: it is all confusing as hell when you first enter the space.
…and herein lies the opportunity.
Look, our bet is that the Web3 products that use “layman terms and tools” will have the most success in attracting both newcomers and veterans in the coming bull run.
What exactly does that look like? Take Friend.Tech as an example…
The benefit for the end user was easy to understand:
Buy a token from a public figure → get access to a private group chat with him or her.
Although the tools were known:
Sign up with a phone number, Google account or Apple account → the crypto side of things (the wallet) is automatically set up for you.
Clear advantage + silky smooth registration = 
