Welcome back to Now Runway, where we report from the front lines of the digital fashion revolution. TikTok and Instagram were atwitter with all the red carpet fashion last Monday.
For those of you who are strangers to fashion, this red carpet was none other than the one that was rolled out for The Met Gala. Held annually on the first Monday in May, the star-studded fashion-forward affair marks the opening of the annual fashion exhibit for the Metropolitan Museum of Art Costume Institute in New York City. In this issue, we’ll give a Web3 perspective on the gala and update you on other fashion news you may have missed this week.
Alexis Ohanian rocks Gucci x Yuga Lab cufflinks
We caught up Alexis Ohanianfounder of Reddit, as he prepared for the gala dress in a Gucci tuxedo and silk bow tie finished with custom sterling silver cufflinks and a brooch from the collaboration between Gucci and Yuga Labs, featuring ‘Blue’, a Koda character from Yuga Labs’ metaverse Otherside. Speaking about the future of digital fashion, he said: “Fashion is about identity, and identity is more important online than ever before offline.”
Ohanian goes on to talk about his investment in SYKY and the vision for their luxury fashion incubator: “Talent is everywhere, opportunities are not always provided to everyone everywhere, and this is in the hope of breaking down some walls.”
Stephy Fung presents the latest digital fashion drop
Steve Fung, a UK-based digital fashion artist and educator, has hit and sold out her latest NFT drop, Quiet Quarry Runway, on Opensea. This is her most accessible drop to date at 0.02 ETH per NFT. Released in collaboration with Audio Galleriesthe project is a self-proclaimed “art-focused Web3 project and Twitter Spaces show, connecting artists and collectors.”
Quiet Quarry Runway consists of two pieces: the first, Arkose (female), which was presented as an open edition from April 28 to May 1. The second piece, Arenite (male), will be broadcast to holders of Arkose and the Audio Galleries Mint Pass.
Doodles and Adidas launch ‘The Pharrell Pack’
Doodles evolves from a PFP project to fully customizable avatars with the launch of the Doodles 2 Character Builder in the Stoodio app. Doodles NFT holders can customize their characters’ entire outfits and other attributes.
In addition, Doodles teamed up with Adidas and musician Pharrell Williams (who also works as Chief Brand Officer at Doodles) to release the “Pharrell Pack”. This NFT pack includes digital Pharrell Williams clothing and gear from fashion brands he has created or worked with, including Human Made, Adidas, Billionaire Boys Club (BBC) and Ice Cream.
Each pack contains digital wearables and a token that can be exchanged for an exclusive physical item of clothing. Only 300 pieces are available and they are distributed free of charge to Doodles holders who meet specific criteria. To qualify, NFT owners must own an original Doodles NFT and use the Dooplicator NFT to create digital clothing.
