On Monday (Aug. 28), retail giant Walmart and creative studio People of Crypto Lab (POClab) unveiled “Cultureverse” — an immersive virtual experience that pays homage to hip-hop’s 50th anniversary and the profound influence of black culture, according to a press release now being shared with nft.
Since 2021, the studio has been at the forefront of merging culture and technology, as evidenced by their groundbreaking #MetaPride initiative that introduced the world’s first Pride festival to the metaverse. Some of the key partners include The Sandbox, Animoca Brands, Gaingels, ConcreteRose, Tess Ventures, and more.
Scheduled for a September launch, Cultureverse debuts on Spatial and embarks on an interactive virtual journey that is both a heartfelt tribute to Hip-Hop’s early visionaries and an exploration of its dynamic evolution, including expanding technological accessibility for black people. creators.
This initiative represents a natural extension of POClab’s ongoing commitment to bringing the spotlight to marginalized communities while continuing to pursue its mission to drive change through meaningful digital connections while celebrating cultural heritage.
The experience is supported by the annual hip-hop music festival Rock the Bells, among other uncredited partners. As a lead partner in this venture, Walmart will take advantage of this Black and unlimited platform to empower the potential of black creators, creators and entrepreneurs.
Through tailored programming and unique collaborations integrated into the Cultureverse experience, Walmart aims to advance real world impact through the virtual world by working to empower a new generation of culture builders.
“Cultureverse presents a unique opportunity to bring Walmart’s Black & Unlimited platform to the virtual world for the first time – all with the goal of inspiring a new generation of Black creators, entrepreneurs and culture builders while creating impact in the real world ,” said Justin Breton, director of Brand Experiences and Strategic Partnerships at Walmart.
In addition to serving as a one-time experience, Cultureverse is emerging as a movement that signifies a shared commitment to inclusion and representation of underrepresented voices.
“We are very proud to introduce Cultureverse and its mission, celebrating the impact of black culture on society. This partnership with Walmart’s Black & Unlimited aims to inspire a new generation of Black makers and foster an environment of innovation and inclusivity,” said Simone Berry, co-founder of POClab.