MCLEAN, Va. – Verato and CLEAR announce a partnership aimed at boosting the adoption of digital identity within the healthcare industry. This strategic alliance combines Verato’s proven Master Data Management (hMDM) approach to enterprise identity data in healthcare with CLEAR’s breakthrough consumer-facing identity verification technology, promising healthcare organizations and patients unwavering confidence in identity throughout the patient journey.
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Both Verato and CLEAR see digital identity as a powerful catalyst for the metamorphosis of healthcare data management, capable of overcoming age-old interoperability challenges, significantly improving patient experiences and reducing healthcare operational expenditures. Together, they aim to set a new benchmark for trusted identity that can power the next era of clinical, analytical and engagement workflows.
Clay Ritchey, CEO of Verato, commented: “CLEAR’s approach to digital identity verification perfectly complements Verato’s robust enterprise identity data management capabilities. Our partnership enables organizations to embrace today’s digital front door strategies by equipping consumers and patients with secure tools to manage access to their digital health records – ultimately improving care delivery, patient outcomes and the overall patient journey.”
“Despite more than two decades of digital evolution, the healthcare system remains mired in outdated manual processes and fragmented databases.” Caryn Seidman Becker, CEO of CLEAR
“We are pleased to join forces with Verato to introduce CLEAR’s universal health identity to a broader audience of patients and healthcare providers.”
Todd Rogow, CEO of Healthix, one of the region’s largest public health information exchanges (HIEs), said: “Accurately handling digital identities in such a complex ecosystem, involving patient data from more than 8,000 sources for more than 20 million patients are merged. presents a huge challenge.”
“Verato and CLEAR’s vision to work together to achieve comprehensive and trusted identity data management will be a boon to the industry as it will deliver unfailingly accurate and reliable information.”
This partnership comes at a critical time when patient misidentification remains a widespread problem in the United States. A recent report from the Government Accountability Office found that 45% of large hospitals have difficulty accurately identifying patients through electronic health information, posing a serious threat to patient safety and hindering coordinated care efforts.
Additionally, a trusted identity is critical to the success of countless strategic initiatives within healthcare organizations, whether they are Health Information Exchanges (HIEs) that address broader public health goals, or healthcare systems that use cloud -implement data warehousing and CRM (Customer Relationship Management) solutions to perform more effective management. reach at-risk populations, positively influence patient behavior and outcomes, and increase revenue.
Visit this link to take a deeper dive into the identity management solutions offered by Verato and CLEAR.
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About Verato
Verato enables intelligent growth, holistic patient care, and actionable insights by addressing the central problem that underlies all others: accurate identification. The Verato hMDM platform, the first purpose-built master data management solution for healthcare, provides a complete and reliable 360-degree perspective on patients, consumers, members, providers and communities.
More than 80 of healthcare’s most valued brands trust Verato to connect, reconcile, enrich, oversee and activate personal and provider data across healthcare’s complex digital ecosystem with unparalleled precision, simplicity and speed. With a secure enterprise-wide unique source of truth for identity, Verato ensures that the foundation of identity remains unshakable. For more information, visit verato.com.
