The shares of Upexi Inc. Reden on April 21 more than 630% after the Nasdaq-listed company had announced plans to build a Crypto treasure box based on Solana (SOL) with newly collected funds.
The $ 100 million private investment In Public Equity (Pipe) anchored by GSR, a leading crypto -trading and investment company, and includes support from Maelstrom Capital, Delta Blockchain Fund, Delphi Ventures, Hivemind Ventures, Borderless Capital and White Star Capital.
The relocation marks a considerable villain to digital asset management for the company, which is known for specializing in the development, production and distribution of consumer products.
Institutional push in Solana
The Upexi shares jumped from $ 2.30 at the end of April 17 to $ 16.79 on April 21 after the company has announced that more than 90% of the increase will be allocated in the direction of the accumulation and deployment of Solana (SOL), the native token of the powerful blockchain.
The company said that the strategy aims to generate appreciation and revenue for shareholders in the long term, as a result of which other listed companies that have taken on crypto-based treasury models are adulted.
GSR said that the move emphasizes the growing institutional interest in powerful block chains and the convergence of traditional finances with digital assets.
GSR research head Brian Rudick said:
“Solana’s speed, scalability and lively developer ecosystem make it an ideal basis for long -term growth.”
Jakob Palmbierna, GSR president, described the investment as part of the broader mission of the company to support builders and protocols with capital, liquidity and long-term guidance. The increase was completed via the sale of approximately 44 million ordinary shares at $ 2.28.
Solana Foundation President Lily Liu welcomed the move and called it “a signal of how traditional finances and Defi begin to cross.”
Solana joins Corporate Treasury Trend
Upexi is one of a small but growing group of listed companies that integrate Solana into their treasury strategies. Earlier this month, Janover Inc., newly assisted by former Kraken leaders, announced a Solana acquisition of $ 10.5 million.
The approach draws parallels with the strategy, which started to collect Bitcoin (BTC) in 2020 and catalyzed a broader company movement in digital assets. However, most companies remain aimed at Bitcoin, making the Solana-Central Strategy of Upexi relatively unique.
Solana has emerged as one of the biggest winners in the latest market cycle, thanks to the low transaction costs, high transit and rising developer activity. The ecosystem includes everything, from memecoins to decentralized infrastructure, making it an attractive treasury asset for companies that seek exposure to blockchain-based growth.
Despite a decrease in profit of 34.8% on an annual basis to $ 3 million in the fourth quarter of 2024, the strategic pivot of Upexi has again avoided the investor interest. The explosive rally of the shares indicates the hunger of Wall Street for crypto-integrated business models.
