Unstoppable Domains announces .Benji from the memecoin on Base

Unstoppable Domains has announced new domains inspired by the popular memecoin on Base, as a result of its partnership with Basenji (BENJI). The new domain is the first on Coinbase’s Layer-2 of Ethereum.

Unstoppable Domains partners with the memecoin on Base and launches .Benji

Unstoppable domains has revealed new domain for Basenji (BENJI), the popular memecoin from Coinbase’s Base network. It is a top-level domain (TLD) and has been given a name “.Benji”.

“Who let the .Benji out?! We are excited to partner with @Basenjiofficial to introduce .Benji domains, simplifying cryptocurrency transactions for @base”

As part of the Unstoppable Domains ecosystem, .benji domain owners can enjoy this native support in more than 865 applications, wallets and integrated games, creating a complete digital identity to build and manage their online reputation via UD.me profiles.

Not only that, the .benji addresses guarantee users access to an exclusive group chat to provide community engagement and networking opportunities. These domains also serve as unique usernames which allows holders to show their support for the Base memecoin community on various social media platforms.

It is worth mentioning the possibility of use .benji domains on multiple chains, including Base, Solana, Bitcoin and other EVM and non-EVM networks. The use will serve create an onchain identity for members of the Benji community and allow them to replace the complex alphanumeric wallet addresses with human-readable names for frictionless cryptocurrency transactions.

Unstoppable domains and the memecoin Basenji (BENJI) on Base

Basenji (BENJI) is a memecoin developed on the Base networkthe layer 2 of Ethereum created by Coinbase.

Launched in March 2024Basenji quickly became one of the largest memecoins by market cap on the Base network, powered by the dog-themed mascot and the booming memecoin economy.

The BENJI token is themed around the Basenji breed, the oldest dog breed in history, and aims to follow in the footsteps of dog-themed memecoins such as Dogecoin and Shiba Inu.

At its peak, BENJI grew to a market cap of $100 million, while Base exploded to a total locked value of $1.5 billion and 800,000 DAU with access to Coinbase’s 110 million users.

Now the partnership between Basenji and Unstoppable Domains adds an extra layer of utility, allowing the Base network to differentiate itself with user-owned blockchain domains.

On this topic, Sandy CarterChief Operating Officer of Unstoppable Domains, stated:

“Who let the .Benji out? We’re excited to pave the way with the first top-level memecoin domain on Base. This launch comes from our vision to engage more users at the intersection of meme culture and the practicality of blockchain. These initiatives are critical to new users’ entry into the cryptocurrency space, and now we are providing their communities with user-owned digital identities to enhance their onchain experience.”

BENJI di Base as a memecoin challenge on Solana

There are rumors going around that Base’s memecoin… Basenji (BENJI) wants to be a challenge for Solanathereby intensifying an already existing competition between the blockchains.

In reality, at the time of writing, BENJI is still far away from the memecoins on Solana.

For example, BENJI’s total market capitalization is just over $30 million. Nothing to do with the $2.3 billion market cap of dogwifhat (WIF) or the $1.5 billion of Bonk (BONK).

It is certain that the current news of the new .Benji domain seems to have been appreciated by investors. In fact, in the in the last 24 hours, BENJI’s price has increased by +22% and surpasses $0.033. However, looking at the situation compared to seven days ago, BENJI’s current price has increased by +44%.