You’ve probably noticed that users of “X” (formerly Twitter) have been sharing screenshots of their first ad payouts from the platform over the past few days, ranging from $50 to a whopping $12,000 and up. The platform’s monetization mechanism kicked off in July and offered creators a share of ad revenue (similar to YouTube) for those who meet X’s requirements.
To qualify for X’s Subscriptions, which allows users subscribed to Twitter Blue (now known as “X Premium”) to earn monthly revenue from the content they create, users must meet certain criteria – even with their paid verification check.
What creators need to know
You must be a ‘Premium’ user
Before the X monetization conversation even begins, users 18 or older must be an active user of Twitter Blue (“X” Premium) or have a subscription to verified organizations that maintains a minimum follower count of 500 people .
Impressions > Quality
Forget the quality check, eligible creators must have accumulated (and maintained) more than 15 million tweet impressions in the last three months.
How you get paid
When setting up the subscription offer, X Premium users are eligible for get paid up to 97% of sales that X has earned by selling access to that user’s subscriptions, after in-app purchase fees – until that user reaches $50,000 in X’s lifetime earnings across all of the platform’s monetization products.
When withdrawing payments from Stripe, creators must withdraw an amount greater than $50. However, X says it will offer additional recording options in the future.
Shouldn’t quality be a factor?
Always.
While impressions are an important indicator of the type of content that seems to resonate with users, it’s not everything and shouldn’t be treated as such. While a piece of content may receive 15 million impressions (or more), that doesn’t mean the content is actually valuable to its intended audience.
X’s decision to prioritize impressions over quality should come as no surprise given the platform’s “mission” to present itself as a “platform for free expressionwhich has facilitated and allowed harmful speech and impersonation to control the nature of the platform’s operation.
Since introducing the paid verification mechanism, Elon Musk has completely diminished the name, image and likeness of public figures and established brands and media publishers at the expense of wanting everyone to have the same resources, which ironically are only available through X’s pay-to-play model.
Earlier this month, X sued the Center for Countering Digital Hate (CCDH), a nonprofit that openly targets companies through their published reports of behavior that embraces hate speech and disinformation.
According to the lawsuit, X accused CCDH of deliberately interfering in its business relationships by allegedly chasing away advertisers and encouraging an unnamed individual to collect proprietary information through unlawful access to X’s systems.
“The truth is he is [Elon Musk] He was looking for a reason to blame us for his own failure as CEO,” CCDH’s CEO Imran Ahmed said in an interview with CNN, “because we all know that when he took over, he gave the bat signal to racists and misogynists. , against homophobes, against anti-Semites, saying ‘Twitter is now a platform for free speech.’ … And now he is surprised when people can quantify that there is an increase in hate and disinformation.”