TL; DR
-
The Telegram-based game ‘Hamster fight‘ has attracted over 100 million users since March, helping prove a fundamental growth blueprint in web3.
Full story
Most people don’t lend out large chunks of their money every day – and don’t typically use it to secure decentralized blockchains.
That’s why we’ve never seen borrowing and staking as features that could one day lead to mass cryptocurrency adoption.
When we try to guess which applications will get us there, we tend to bet on:
-
Gaming
-
Payments
-
And/or social media
In our view, gaming is the most obvious because it’s the easiest category to break into (payments and social media each have well-established network effects that people are reluctant to leave).
Okay – now, don’t laugh – but this new Telegram-based game ‘Hamster fight‘ helps prove that point (we said don’t laugh).
The game has already attracted more than 100 million users (that’s twice the total number of US crypto holders) – and only launched in March.
And yes, it relies on Telegram’s 900 million strong user base – and yes, it is alone Real started picking up users when the game makers announced they were doing an airdrop…
But that’s a good thing!
Because it helps confirm a commonly used blueprint for others to follow:
Find a crypto-aligned network with a tons number of users → create a product for that network → announce an airdrop to attract new users fast.
If the product is solid, a large percentage of those new users will stick around and continue using the product.
The basis of this approach is not exclusive to web3 or!
Take a look at Farmville:
They found a network with a lot of users (Facebook) → created a product for that network (Farmville) → marketed that product (via Facebook ads).
Will ‘Hamster Kombat’ survive in the long run?
No idea. But the growth blueprint it uses probably will.