Theta Labs and the NHL’s Vegas Golden Knights announced a partnership on January 16 that will introduce new NFT-based fan experiences.
Mitch Liu, co-founder and CEO of Theta Labs, said:
“The sports world is evolving and we are at the forefront of this change with the Vegas Golden Knights. Our vision goes beyond delivering unique experiences to extend the team’s reach… This strategy transforms the essence of fan interaction, blazing new trails for revenue generation and reshaping the global sports landscape.”
The rest of the press release indicates that the Vegas Golden Knights will be launching a series of NFTs on the ThetaDrop NFT marketplace.
Fans can claim these NFTs for free online and in person at select Golden Knights home games. These NFTs unlock access to game tickets, autographed team member memorabilia and VIP moments, including photo ops and access to press conferences. One specific option is access to a private viewing lounge for 75 guests on the Las Vegas Strip.
The Golden Knights are notable for their 2023 Stanley Cup win, which made the team the NHL champions last year. The partnership aims to captivate the Golden Knight’s fan base and introduce new monetization methods for the sports industry, according to the latest press release.
Theta is among the top 75 crypto projects
Theta Labs is a blockchain and Web3 project that provides a next-generation video, AI and entertainment platform. The project has secured partnerships with several companies including Samsung, Fuse Media and Google Cloud.
The platform’s most active apps include decentralized token swaps like ThetaSwap and NFT marketplaces like OpenTheta and ThetaDrop.
The THETA token currently has a market cap of $1.08 billion, making it the 72nd largest cryptocurrency by market cap, according to CoinGecko. The asset is up 3.5% in 24 hours, slightly outperforming the crypto market’s 1.3% gain.