TL; DR
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The Yuri Group has created NFTs and a DAO to raise money and empower the aging community of Yamakoshi Village in Japan to vote on the things that matter most to them.
Full story
Japan has an aging population.
“That literally has nothing to do with crypto.” – you probably.
Bup bup bup, but it does!
All thanks to the Neo-Yamakoshi Village project that aims to support and sustain Yamakoshi’s aging population through the sale of NFTs.
This is how it works:
The Yuri Group has created both NFTs and a DAO to raise money and empower the community to vote on the things that matter most to them.
So far the project has done that raised more than $423,000 through Nishikigoi NFT sales since its launch in 2021.
The idea is that if the Yuri Group can attract enough ‘digital citizens’ and allow the people living in Yamakoshi to vote in an easy and direct way based on what matters most to them and their lives, it can create a blueprint to be rolled out to other aging populations around the world.
Although the program has been a success so far, there have been some adoption issues…
For example, it has been difficult to get older residents to understand and actually understand the technology and its benefits usage to vote (even if it is intended to benefit them).
With most projects like this, things don’t get off to a good start right away. It is an iterative process.
But the cool thing is that if the team behind this can come up with a great user experience and figure out how to communicate the benefits to the older population they’re targeting, these lessons can easily be adapted to other largely untapped user groups. .
Early days, but we’ll give this a solid 10 points for effort.
Education in this area is tough. Believe us, we know that.