Essentials:
- Legendary Japanese producer Yasushi Akimoto partners with blockchain company Astar Network to launch YOAKE Entertainment.
- Akimoto has been the mastermind behind the Japanese idol scene for decades through companies like AKB48.
- Taking it a step further to strengthen this ambitious web3 idol economy is Astar Network. As one of Japan’s top blockchain platforms, they will provide the technical infrastructure to bring Akimoto’s wild vision to life.
The curtains rise on a new act in the entertainment industry. Legendary Japanese producer Yasushi Akimoto teams up with Astar Network to bring the power of blockchain and web3 to the world of idols. This ambitious collaboration looks set to revolutionize the relationship between artists and fans on a global scale.
Meet YOAKE Entertainment
Akimoto is widely regarded as the godfather of the Japanese idol scene. Through companies like AKB48, Nogizaka46, and SKE48, he helped shape the multi-billion dollar idol market. Now he has taken on an executive role at YOAKE Entertainment – a joint venture that combines the talents of Japan’s top entertainment companies.
YOAKE will use web3 and blockchain technology to “create global entertainment content and an idol economy.” No small task, but if anyone can orchestrate such an innovative production, it is Akimoto. He has spent decades crafting complex idol ecosystems with countless moving parts. Blockchain is just a new kind of stage for this master showman.
Astar lights the way
Astar Network provides the digital architecture to make YOAKE’s vision a reality. As Japan’s leading public blockchain, Astar is no stranger to major productions. Now they will use their Ethereum Layer 2 solution, powered by Polygon, as an easy-to-use portal for web3 newcomers to experience the YOAKE.
Astar founder Sota Watanabe sees the partnership as a “killer use case” that could finally bring a mainstream audience to the web3 party. And who wouldn’t want a front row seat to Akimoto’s next act? When this man creates an entertainment experience, people show up in droves. If anyone can get the FOMO crowd to Astar, it’s these pop stars produced to perfection.
A new role for fans
Here’s where it gets interesting. YOAKE aims to improve traditional fandom dynamics by introducing an “idol economy” powered by tokens. Supporters no longer have to sing their praises from the cheap seats. In this production, ticket holders can become stakeholders.
Fans earn tokens for activities that reinforce their biases, such as streaming jams, purchasing merchandise and participating in online events. These hard-earned fan tokens can then be used or traded. Suddenly, audience members have more to do with the game than just shouting themselves out at concerts. They have joined Akimoto on the business side of the idol industry.
When millions of devoted disciples around the world unite under a shared currency, there is no telling how large the purchasing power of this fan base could become. With a little help from his friend blockchain, Akimoto can create perhaps the highest-grossing deed of all time.
Final curtain calls
In many ways, YOAKE feels like the synthesis of Akimoto’s career. He has brought together elite firms in music, theater, fashion and technology to dream up an entertainment Leviathan for the digital age. With Astar behind the scenes, this multimedia giant wants to delight audiences worldwide using the language of web3.
