The emergence of artificial intelligence in the world of creativity has revolutionized several industries, fashion and design being no exception. This convergence of machine intelligence and human creativity has not only broadened the horizons of design possibilities, but also led to intense discussions about its implications.
We sat down with creative director and digital artist turned AI fashion designer Baris Gencel to discuss one of his infamous collections, “Metamorphosis,” Monarch Butterly, a digital collection of artwork depicting the transformation of the fashion industry, reborn by AI. As well as the impact of AI in his current work and the overall creative fashion industry.
In 2022, the unveiling of AI technologies such as ChatGPT and Midjourney has sparked an ongoing debate about the use of AI in art, fashion and other creative fields. Some argue that the use of AI threatens the creativity and individuality of human artists and that it could lead to mass production and the homogenization of fashion. Others worry about the potential for job losses as AI becomes more prevalent in the industry.
Redefining the creative process
Through complex word prompts, AI tools can create visually stunning images otherwise impossible to imagine. With the help of AI generators such as Stable Diffusion, Midjourney and DALL-E, a wave of creative ideas can be generated faster than ever before. It’s no wonder that AI is infiltrating the internet and the world around us at an ever-increasing rate.
The creative journey, whether in art, music or design, has historically depended on iteration, intuition and personal experience. Artists sketched and re-sketched, musicians tinkered with tunes, and designers played with fabrics and patterns.
“I now see AI as a creative partner… AI has now become a member of my team.”
Barry Gencel
Today, machine learning models, embodied by tools like Google’s DeepDream, can produce a plethora of design variations in seconds, opening up a range of possibilities. AI not only provides efficiency; it also offers a new perspective, enabling a new realm of creativity that may not have surfaced through human intuition alone.
The immersive experience of creating AI-generated designs pushes boundaries, enabling creatives and brands to unleash their imaginations and realize ambitious projects. As these designs and tools become more accessible, it’s becoming clear that human-machine collaboration is here to stay and will soon be an integral part of our creative processes.
Data-driven customization and marketing
Platforms like Spotify use AI to discern patterns in users’ musical preferences, changing the way we discover new songs. In fashion, the story is no different. Designers are now using AI to dissect current fashion trends, predict future trends, and even come up with entirely new styles.
Using generative AI to tailor customer interactions can be transformative. Research from McKinsey shows that companies that are adept at personalization can experience a revenue increase of up to 40%, compared to companies that do not exploit this potential.
The modern creative process is not about AI replacing humans, but rather the synergistic relationship between the two. A good example of this synergy between humans and AI is Casablanca Paris’ campaign for their S/S 23 ‘Future Optimisto’ collection. Led by creative director Charaf Tajer, the brand collaborated with British AI artist and photographer Luke Nugent. The result? A captivating, retro-futuristic campaign designed entirely with the aid of artificial intelligence, showcasing the powerful blend of human creativity and AI capabilities.
A paradigm shift
Speaking to nft now, Baris Gencel, a creative maestro turned AI fashion designer, articulated this transformative journey. “This tool has really pushed the boundaries of my creativity and imagination. Every day I use AI I see it as an exercise for my creative mind, and now my work never stops,” he said passionately.
Having recently dived into the world of digital art and design, Gencel is still fairly new to the whole Web3 and AI world of design and art. After discovering AI, he claimed this as a revolutionary period for him as an artist. For more than ten years he has been doing campaigns and brand activations for clients such as Cartier, Coca-Cola, Porsche, Tommy Hilfiger and other fashion and luxury brands.
He sees the merging of physical and digital as an exciting opportunity and is particularly interested in using AI to bring digital elements to physical spaces in a retail and fashion environment. He has found AI to be a valuable tool for coming up with new ideas and pushing the boundaries of his creativity. Yet he also acknowledges that it has flaws and limitations. He believes AI can be a powerful tool in the creative industries, but acknowledges the concerns AI has caused in the industry.
AI not only increased his creative process, but also acted as a valuable member of his team, helping to brainstorm and realize concepts. Describing his relationship with AI, Gencel commented, “I now see AI as a creative partner…AI has become sort of a member of my team now.”
His most esteemed collection, ‘Metamorphosis’, shows the concept of ‘unimaginable substance’. This term refers to innovative and experimental materials that push the boundaries of traditional fashion design generated by AI. “Including these unique fabrics in their collections allows designers to create truly unique pieces that stand out in a sea of similarities.” Gencell shared.
AI has brought unique and intricate patterns, techniques, and textures that would take human designers days, not weeks, to produce. It also allows designers to experiment with previously unheard-of visual elements such as data-driven shapes, forms, and textures that can be modified and modified to create unique and ever-evolving designs.
The challenges
The rise of AI in the creative field is not without controversy. Opponents express concern about AI’s potential to stifle human creativity, leading to a homogenization of design. The specter of job losses is also looming.
Many creators worry that the advancement of technology will lead to a loss of respect and appreciation for artists. While it is true that the artistic process and original ideas behind a work are essential, the end result is also important, especially for companies that hire artists for graphic design and advertising. While technology can be useful and convenient, it can also pose dangers. As AI advances, there is a growing need to balance the benefits and risks of technology and to consider its ethical implications in the arts.
However, for pioneers like Gencel, AI is less about replacement and more about improvement. “I was present at the emergence of computers and software such as Photoshop and After Effects; AI raises a similar debate and gets a similar response. However, it is a normal part of the evolution and advancement of technology.”
The way forward: merging realities
As the debate over the role of AI in fashion continues, one thing is certain: AI, when applied judiciously, has the potential to catalyze unparalleled innovation in design and propel the fashion industry into an era of limitless possibilities .
The potential of artificial intelligence in fashion and design is undoubtedly huge. AI can help fashion professionals work smarter, not harder, and stay ahead of the competition. Designers like Gencel believe that AI, led by a human mind, is the way of the future.
While there can be many uncertainties and debates about using AI in your work, especially for artists, it remains for further discussion that if creatives don’t pay attention and learn how to use the technology that is emerging now, many in the world industry will lag behind. The integration of AI in fashion and design means not only an evolution of technology, but also a redefinition of creativity. As AI continues its entry into the world of fashion, it behooves us to embrace its potential while being aware of its challenges, to ensure that the world of design remains as vibrant and dynamic as ever.
