There is a general consensus within the digital community that early adoption often yields the greatest reward. In the context of Meta’s latest Twitter rival, Threads, creators have a unique opportunity to establish their presence and grow their influence.
Threads is currently less saturated than platforms like Twitter, so some Web3 users find it a more focused environment. Less noise doesn’t mean a smaller audience – it means a greater chance to be seen and engaged.
Whether you’re an artist or a brand navigating the Web3 space, here’s how to make the most of the new Threads app’s capabilities to grow your presence and influence.
Exclusive drops
Performing an exclusive drop to reward your early supporters offers several benefits. In addition to showing your appreciation, it can create buzz due to the licorice’s limited availability. For example, in honor of the platform’s launch, Empress Trash announced a free coin to its followers, exclusively on Threads.
Share NFT art
While Twitter is known for fostering longer analytical discussions and debates, Threads is currently relatively simpler and stream-of-consciousness-focused rather than news-focused. Artists like ThankYouX and Vinnie Hager use Threads to freely share their thoughts and art.
If you are a crypto artist and don’t post your work on Threads rn during this hype cycle, idgi. Unknown artists on Twitter could easily be spotted during this rush.
— Gunter🅧
(@0xGunter) July 6, 2023
Digital and pop culture artist Bryan Brinkman, who is on both Twitter and Threads, noted a significant contrast in user cultures between the two platforms. In addition, he pointed out that Threads’ structural design offers significant benefits to artists.
“Threads has the potential to integrate Web3 folks into the Instagram/Meta ecosystem that has traditionally been hostile to NFTs,” Brinkman now told nft. “From an artist’s point of view, I see immediate benefits with horizontal image displays, and unlike Bluesky, videos and gifs are allowed.”
Many users have recently posted about having their threads removed for “violating community guidelines.” While the creators of these posts claim their content just shared news, memes or jokes, it seems that the Threads moderation team has a different interpretation of what meets their guidelines.
“I hope artists use this new platform to share the goodness of the Web3 ecosystem instead of the cynical hot takes we often see on Twitter,” Brinkman added. “This is an opportunity to educate and onboard new artists and collectors.”
Threads offers a unique advantage over starting over on other platforms. It allows users to transfer their existing community directly from Instagram to Threads. This feature negates the need to build a following from scratch. Users can enjoy a large audience right from the start, instantly increasing their reach and engagement.
The Future of Wires
It’s still too early to declare Threads the definitive Twitter killer. The longevity of the current hype surrounding the platform and its potential to surpass Twitter in the long run remains a subject of speculation, especially with a potential lawsuit in the mix. Social media platforms evolve and audience tastes change in unpredictable ways, making it challenging to predict the final outcome.
However, being prepared for any possible outcome is a smart move. As Threads gains prominence at the Twitter level, having an established presence, understanding the dynamics of the platform, and knowing how to use its features to your advantage will take you several steps forward. So whether you’re a Web3 creator, project founder or digital artist, this platform could be your next big chance to shine.
Whatever the future, the emergence of Threads underscores a shift in digital conversations where adapting and fine-tuning communication skills is key to success.