NFT
Starbucks is preparing an NFT airdrop for Odyssey rewards program members as part of the company’s foray into Web3.
Users will have to meet specific criteria to be eligible for a so-called “limited-edition stamp” from the coffee house giant, Starbucks told Odyssey members in an email obtained by Blockworks.
First, the airdrop is only available to US residents. Second, each participant must be a member of Starbucks rewards and enrolled in Starbucks Odyssey, the company’s Web3 rewards platform that is on the waitlist. The program launched in beta in September 2022 and will only remain available to a select few.
Provided an entrant is an Odyssey member, they must ensure they have completed two “journeys” and already own at least one limited edition NFT stamp. Journeys are challenges that users can complete to win stamps embedded with reward points. An example of such a journey could be going to a different Starbucks store or trying a new drink, a former Starbucks executive told Blockworks in December.
Users who meet all of these qualifications by the date specified by the company will be eligible for the airdrop, per Starbucks Odyssey’s airdrop terms and conditions.
The conditions also state that “you have no guarantee on a stamp of your choice […] you will receive a stamp as determined by Starbucks in its sole discretion.”
Starbucks has shown continued interest in the world of digital property. Last month, it released the “First Store” NFTs with many of the collectibles in the bundle depicting the original, much more humble Starbucks storefront that opened in 1971 in downtown Seattle.
In the last 24 hours, the First Store collection has generated the highest sales volume on the NFT marketplace Nifty Gateway.
Blockworks has contacted Starbucks about the upcoming airdrop.