For the first time in Spain, a national museum will strike its own NFTs: an exclusive collection of masterpieces by Van Gogh.
“These artworks have been converted into high-definition NFTs using blockchain technology and certified by the Thyssen-Bornemisza National Museum, a national museum,” said Carlos Grenoir, the CEO of metaverse platform Olyverse, Decrypt.
The Olyverse platform is presented as a decentralized star club, intended to bridge the gap between fans and celebrities in an innovative and decentralized way, connecting the club members through NFTs. Fans can interact with stars through various activities and participate in experiences in the metaverse.
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Each NFT, representing an original piece, is part of a limited series, of which only 100 are available for sale in collaboration with Telefónica and its NFT marketplace.
“By democratizing access to art through NFTs, we hope to empower individuals to experience Van Gogh’s works in a new way,” said Grenoir. “Our metaverse serves as a platform to showcase and explore these digital masterpieces, providing an immersive and enriching experience that transcends traditional museum boundaries.”
In addition, owners of Van Gogh’s NFT, a partnership with tech giant LG, will be able to showcase their digital artworks using blockchain-powered displays.
The choice for Van Gogh to be the first historical artist to be included in the Olyverse was an obvious one. “In addition to loving Van Gogh, we wanted an artist who is universally recognized, who embodies the same philosophy as ours, and who created something new and disruptive,” he said. Decrypt.
Bridging the gap between fans and celebrities
The first chapter of the Olyverse origin story begins with an encounter.
After graduating as an engineer specializing in cybersecurity and neuroscience, Grenoir was working in the cybersecurity field when he met Kevin Mitnick, a renowned hacker and security expert. This meeting led to the construction of a platform with the aim of leverage blockchain technology and VR to provide a new kind of interaction between stars and fans.
For now, the platform offers experiences with Alvaro Morte, the Spanish actor who stars in Netflix’s Money robbery. Ex-footballer Carles Puyol, actress Elsa Pataki and actor Kerem Bürsin will also join soon, along with a digitized version of Vincent Van Gogh, who will also be presented as a member of this star club.
To get more users on board, the team at Olyverse has been working to make the metaverse accessible to people who don’t know how to use a wallet.
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“Olyverse prioritized user experience and made sure access to the metaverse did not require VR goggles or cryptocurrency knowledge. Everything is happening behind the scenes, to enable easy mainstream adoption for our utility OLY and the entire ecosystem,” Grenoir said.
Although users can connect via Metamask or other digital wallets, they also have the option to use credit cards.
With its metaverse, Olyverse aims to merge entertainment and education while leveraging blockchain technology.
“We want to create the number one Metaverse in the world by offering all those activities, with free courses every day in different areas such as painting, music, film, fitness and cooking,” he said. “We will also continue to develop interactions between stars and users, with our token at the center.
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Olyverse also introduced the concept of Non-Fungible Stories (NFS), a series that puts the audience in the director’s chair, allowing them to control the story and shape the future of the show. They also receive additional benefits such as taking part in auditions with the stars, participating in acting courses and attending exclusive events.
“Metaverse is something that has persisted and we will see a lot of development,” he said. “Now we see Apple exploring Metaverse. Meta is competing with Quest Pro as social networks will evolve into that 3D environment. There is a very bright future for this, the competition is on and we will be there.