Sydney, Australia – STEPN GO, FSL’s innovative social lifestyle app, is pleased to announce a partnership with the iconic Snoop Dogg. This collaboration introduces a limited edition of the co-branded Genesis Sneakers that combine Snoop’s legendary style with STEPN GO’s dynamic fitness platform.
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A pioneer in music and culture, Snoop Dogg has always embraced new technologies. Known for its early adoption of blockchain and NFTs, this partnership marks its continued journey into the Web3 space, cementing its role as a cultural pioneer.
The STEPN GO x Snoop Dogg collaboration will unveil 800 exclusive Genesis sneakers, each featuring four unique designs inspired by Snoop’s most memorable looks: Dope, Lowrider, ‘G’ Sneaker and Doggystyle. These aren’t just any sneakers; they embody the bold, trendsetting spirit of Snoop Dogg.
Lottery details and user engagement features
The raffle for these sought-after sneakers will take place exclusively through the STEPN GO X account and on MOOAR, FSL’s dedicated marketplace, from October 25 to November 8. Tickets cost 15,000 GMT, the native token of the FSL ecosystem, used to unlock various features of FSL products.
The lottery is multi-chain, allowing participants to participate from their favorite network. And if you don’t win, your ticket costs will be refunded in GMT, making it a risk-free experience.
“We wanted this collaboration to be more than just about Sneakers; it’s about pushing boundaries in both culture and technology. Snoop has always been at the forefront of trends and together we are combining the physical and digital worlds in a new way.”
Yawn Rong, co-founder of FSL
STEPN GO improves user engagement with features such as The Haus System, which allows users to lend sneakers to friends and share both energy and revenue. This approach simplifies onboarding for newcomers, allowing anyone to join the Web3 fitness movement with just one click.
Rewards for staying active
Additionally, STEPN GO’s Fitness Level feature rewards users for staying active. As they walk, jog or run, they earn GO GAME TOKEN (GGT), which can be used to upgrade sneakers or buy shoe boxes. This collaboration resonates with sneakerheads and Web3 enthusiasts alike.
“Snoop’s iconic journey and influence inspired the sneaker designs, but more importantly, he joins us to create something revolutionary in fitness and digital ownership,” said Yawn. “The Web3 world is rapidly evolving and we are excited to bring users on this journey with us.”
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About STEPN GO
Building on the success of STEPN, the groundbreaking move-and-earn platform, STEPN GO is redefining social fitness. Users can buy, borrow or lend sneakers to earn rewards while staying active, promoting both physical activity and social connections.
About STEP
STEPN is the leading lifestyle app in Web3, with over 5.6 million registered users. Incentivizing exercise through rewards, the app encourages users to purchase virtual sneaker NFTs and earn rewards through physical activity. Over the years, STEPN has collaborated with well-known brands such as adidas and ASICS.
About Snoop Dogg
Snoop Dogg is an entertainment mogul and cultural icon, celebrated for nearly three decades. With more than 40 million albums sold and countless awards, including 20 Grammy nominations, he continues to redefine the music and entertainment landscape.