The world experienced a cultural shift on Thursday when Snoop Dogg proclaimed he was “giving up the smoke,” a radical change that crypto gamblers have turned into a new crypto bet — but could the announcement be part of a business launch for edibles and NFT?
The 52-year-old rapper revealed on social media this week: “After much thought and conversations with my family, I have decided to quit smoking.”
“Please respect my privacy at this time.”
The statement led to speculation that Snoop Dogg was coincidentally preparing for a product launch; some say for his cannabis company Leafs By Snoop, or his edibles and digital cannabis brand Uncle Snoop’s.
Snoop Dogg is promoting his cannabis-infused “crispy flavor rings” (via Food Dive, Tsumo Snacks).
In 2022, onion-flavored cannabis-infused “Snazzle Os” hit shelves in California – the first edible product to be marketed under the Uncle Snoop’s brand. The ring-shaped snacks, described as more onion-like than Funyuns, were released in collaboration with Tsumo Snacks.
According to the company’s trademark filing, Uncle Snoop wants to offer much more: “virtual cannabis goods for use in online environments” that are “all authenticated by non-fungible tokens [NFTs].”
Plans to sell “pre-rolled hemp cigarettes” and other smoking items are listed, alongside clothing and food products such as chips, cookies and iced coffee.
this is gonna end up being an ad campaign for gummy edibles or something, right https://t.co/2X5bks4C7S
— Matt Binder (@MattBinder) November 16, 2023
Read more: Weed & Bitcoin: Father and son caught running a $13 million empire from Starbucks
Some Snoop Dogg fans see NFT, edibles, on the horizon
The rapper, TV host, Def Jam executive and cookbook author doesn’t come across to his fans as someone who would waste a good crisis.
“This is probably just going to be a viral campaign where he launches his own line of vapes or edibles or something,” reads one top comment on Snoop Dogg’s announcement on X (formerly Twitter). One X user speculated: “Snoop is about to become an edible legend.”
Snoop Dogg has also received a lot of support from fans. “Health comes first,” said one of the top comments.