A groundbreaking alliance will reshape the apparel industry as True Fit, the AI pioneer in size and fit decoding for both consumers and retailers, joins forces with Shopify Inc., the comprehensive commerce platform that powers businesses of all sizes. This strategic partnership aims to democratize the quality, reliability and economic benefits True Fit is known for, making them accessible to merchants of all scales.
TL;DR:
- True Fit & Shopify Partnership: Transforming the Apparel Industry as AI Leader True Fit Collaborates with Shopify.
- AI-driven trust: True Fit’s Fashion Genome™ integrates with Shopify to eliminate fit-related issues and increase consumer trust and loyalty.
- Growth boost for sellers: Shopify businesses of all sizes get access to True Fit’s AI-fit solutions, boosting conversions and reducing returns.
True Fit & Shopify’s latest AI integration: getting the right fit has never been easier!
At the heart of this partnership is the integration of Shopify merchants with True Fit’s revolutionary Fashion Genome™. This global AI fit platform known for its diverse data set works to clear customer hesitations about fit related issues. The ultimate goal is to foster unwavering consumer confidence, increase conversion rates, minimize fitness-related returns, and nurture steadfast customer loyalty. This partnership revolutionizes traditional size guides by leveraging AI-powered fit recommendations sourced from millions of shoppers. This also positions it to drive profitable brand expansion for merchants of all sizes
True Fit’s authoritative size and fit recommendations have earned the trust of a whopping 82 million active users. This, together with tens of thousands of brands and numerous global retailers in various categories. These range from menswear to shoes and much more.
Retailers of all scales can instantly tap into the essence of the partnership by installing the recently launched True Fit app, available now at Shopify’s app store. As businesses grow, they can take advantage of True Fit’s extensive range of strategic offerings, including solutions designed to optimize customer acquisition costs and provide invaluable business intelligence within the apparel retail industry.
More about the partnership
William Adler, President and CEO of True Fit, emphasizes the importance of this partnership. He states: “This marks a pivotal moment for the $2.5 trillion apparel industry, historically limited to a digital presence of around 20-25%. By extending the capabilities of Fashion Genome’s AI and machine learning data engine to merchants on the Shopify platform, we’re poised to accelerate merchant growth through a seamless digital shopping experience.Adler’s insights underline the mission to democratize access to the Fashion Genome and AI. Moreover, this effectively bridges the gap between consumers and their favorite brands.
True Fit’s impressive track record includes success stories with other brands. These include Few Moda, Greyson, Toast and Dia & Co. It also drives growth and success by fostering consumer confidence. True Fit also offers Shopify merchants a seven-day free trial of their services to increase their impact.
In short, the synergy between True Fit and Shopify ushers in a new era in the apparel business. It boosts consumer confidence and reshape the industry landscape. With AI-driven solutions and a commitment to fostering brand loyalty, this partnership promises to empower sellers of all sizes. Finally, this also contributes to the thriving fabric of the clothing market.
