SBINFT, which is behind the largest non-fungible token (NFT) marketplace in Japan, has launched a new NFT marketing platform known as SBINFT Mits to bring global brands into the NFT industry.
The company wants to make it easier for global brands to market themselves through NFTs while unlocking unique customer benefits.
SBINFT will help global brands leverage NFTs in marketing
SBINFT launches SBINFT Mits as a platform to bring Web2 and Web3 companies together through NFT projects. The platform is trying to build a loyal following inspired by digital collectibles.
SBINFT Mits will simplify the NFT project management system through features such as analytics tools and event management functionality. These features will support marketing campaigns.
The SBINFT Mits platform will also consolidate NFT design and campaign management to unlock an easy-to-use platform. With this new offering, the platform focuses on private individuals and companies.
Those who use the platform gain access to tools that make designing and creating functional NFTs simple. These tools will also manage the minting and distribution process to improve the marketing strategy.
While commenting on the development, SBINFT CEO Ko Jangdeok opined that the platform would transform the NFT information technology industry. He believes that SBINFT would connect global brands to the potential of NFTs through this platform.
“The launch of SBINFT Mits is our step into the NFT information technology revolution, where we believe the world is ready for transformative change,” said Jangdeok. “As we usher in a new era of digital collectibles and marketing, we are resolute in our commitment to being at the center of this monumental shift.”
SBINFT aims to help companies “be the FIRST. Be the STANDARD in the Web3 industry. The platform plans to unlock more features later this year, including tools to help businesses quickly and easily create NFT collections. Companies can also link NFTs to physical goods before shipping them to NFT holders.
SBINFT Mits will have a points system that allows users to secure rewards by participating in marketing initiatives.
The platform is already generating interest. More than 37 Japanese brands have signed up for the open beta that went live in October. Some well-known brands participating in the open beta are Securitize, Yucho Brewery and travel agency HIS
SBINFT has a large presence in Japan
The SBINFT platform supports NFT creators in launching the primary sales for their digital collectibles on the platform. Once primary sales are completed, users can purchase NFTs through secondary sales via a peer-to-peer model.
SBINFT started in 2018 as a blockchain company known as SmartApp before launching an NFT marketplace in 2021. After joining the SBI group, it was renamed SBINFT. At 700 million JPY (equivalent to approximately $4.7 million), it is the largest NFT marketplace in Japan.
SBINFT is now expanding its offering beyond NFT sales. It ventured into Web3 gaming NFTs in June last year after partnering with the Oasys blockchain. The company expects to introduce gaming NFTs from global video game developers this year.
Given its reputation as a leading Web3 brand in Japan, SBINFT offers consulting services to companies and organizations looking to venture into NFTs. It also has a WebAPI-powered support service known as Token Connect, which helps companies set up NFT marketplaces.
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