TL;DR
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A bathhouse in New York City just revealed that a Bitcoin mining rig was used to heat the pools.
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At first glance, this reads like a total gimmick… but it’s actually quite genius. (Strange, sure. But genius).
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Because the people behind this have taken a cost center in their business and figured out how to turn it into a profit center.
Full story
In the 1920s, Henry Ford had a problem (and it had nothing to do with cars).
Ol’ HF had a sawmill that produced a whole heap of scrap wood, which cost him a pretty penny to dispose of.
His solution? Burn it all to charcoal, package it and sell it. The brand, Kingsford Charcoal, still exists today.
(If you’re in the US, chances are you used the stuff at your last cookout).
This story is like the blockchain version of that…
A bathhouse in New York City just revealed that a Bitcoin mining rig was used to heat the pools.
At first glance, this reads like a total gimmick… but it’s actually quite genius.
(Strange, sure. But genius).
Because the people behind this have taken a cost center in their business and figured out how to turn it into a profit center.
And, of course, they may not be great at thinking outside the box when it comes to names (their bathhouse is called “Bathhouse”), but they’ve applied big-brained creative thinking in terms of profit and loss.
We give this two kisses from the chef, three molto benes and a thumbs up.