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Home»Analysis»Retailers are missing $800 billion in bets against Bitcoin’s dominance
Analysis

Retailers are missing $800 billion in bets against Bitcoin’s dominance

2025-10-24No Comments4 Mins Read
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After two years of waiting for an “altcoin season” that never came, private crypto traders have missed out on about $800 billion in potential profits by betting on Bitcoin’s dominance.

A new report from 10x Research shows that altcoins have lagged Bitcoin by that much this cycle, marking one of the biggest relative underperformances since 2017.

The data highlights a profound shift in market structure, which is now increasingly driven by institutional flows, Bitcoin ETFs and risk aversion rather than the speculative rotation patterns that fueled previous bull runs.

Retail awaits ‘ghost season’

Traditionally, an altcoin season describes a period in which smaller cryptocurrencies dramatically outperform Bitcoin, absorbing capital from the benchmark and delivering outsized returns in the short term.

In previous cycles, especially 2017 and 2021, Bitcoin gains flowed into Ethereum and then into mid-caps and meme tokens.

However, 10x Research noted that this cycle has reversed that pattern. Instead of rotation, liquidity around Bitcoin has been consolidated.

According to the company, the data shows that investors have shifted heavily towards BTC-denominated products and away from higher-risk tokens.

It was noted:

“Over the past 30 days, our tactical altcoin model has favored Bitcoin over altcoins, reflecting a trough in Bitcoin dominance. This shift follows a 75-day period in which the model favored altcoins, a phase that coincided with Ethereum’s rally, but that trend has clearly come to an end.”

Additionally, 10X Research stated that Korean retail traders, long considered the engine of altcoin speculation, have also exited the trade.

For context, Messari’s data shows that Upbit, the largest crypto exchange in South Korea, has seen its trading volume decline significantly this year as traders turn to US-listed crypto stocks like Coinbase and MicroStrategy.

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Upbit trading volume
Upbit trading volume (source: Messari)

That migration, 10x Research argues, has taken both liquidity and persuasive power out of the altcoin complex.

Remarkably, CryptoSlate Previous reports support this claim, pointing out how altcoins have stalled compared to Bitcoin.

According to the report, Bitcoin’s market capitalization surpassed $2.3 trillion in early October, setting a new all-time high of approximately $126,000. Meanwhile, the total market cap for altcoins (excluding stablecoins) has remained below the November 2021 peak of $1.6 trillion.

By mid-October, TOTAL2ES had reached just $1.48 trillion, about $120 billion short of its previous high, while Bitcoin surpassed its own record by 84%. From this gap comes 10x Research’s “missed profit of $800 billion” figure.

10x Research wrote:

“Liquidity, momentum and conviction have all migrated elsewhere, leaving the altcoin market eerily quiet.”

Considering this, Coinperp’s Altcoin season Indexwhich tracks how many of the top 100 tokens outperform Bitcoin over a 90-day period, was only able to peak above 70 in early September – below the 75 threshold that defines a true alt season, and has since fallen back to 13 at the time of writing.

Altcoin Seasonal IndexAltcoin Seasonal Index
Altcoin Seasonal Index (Source: Coinperps)

Altcoins are disappearing

According to Bitget CEO Gracy Chen, the problem goes deeper than temporary sentiment.

She pointed out that venture capital investment in early-stage Web3 projects has fallen sharply, depriving the industry of new stories and token launches.

Indeed, a Galaxy survey report revealed that crypto VC activity is significantly lower compared to previous bull markets. In fact, the second quarter of 2025 was the second smallest quarter since the fourth quarter of 2020 for venture investments in crypto and blockchain startups.

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Crypto VC investmentsCrypto VC investments
Crypto VC investments from Q2 2025 (source: Galaxy Research)

Chen added that the recent October 11 market shock, which wiped out approximately $20 billion in leveraged crypto holders, “dealt a devastating blow to altcoins.”

She added:

“Retail investors trading altcoins face a terrible risk-reward ratio.”

Taking this into consideration, Bitget’s CEO said that a broad altcoin season “won’t happen in 2025 or 2026.”

Meanwhile, she noted that there may be some possible exceptions for projects issuing infrastructure tokens tied to real-world assets (RWA), stablecoins and payment protocols.

Chen argues that these “infrastructure plays,” while unlikely to issue volatile native tokens, could anchor the next phase of growth. Ripple’s cross-border rails, Circle’s USDC ecosystem, and tokenized treasury platforms are already showing that traction is shifting from speculation to service.

Yet retail curiosity persists. Data from Google Trends shows that global search interest for “altcoin” reached a five-year high in August, matching excitement levels last seen during the run-up to Ethereum in 2018.

How institutions are rewriting the playbook

Unlike the retail-led mania of 2021, the current cycle has been shaped by institutional capital.

According to 10x Research, spot Bitcoin ETF approvals, corporate treasury holdings, and yield-bearing stablecoins have redefined what counts as “safe” cryptocurrency exposure.

Notably, spot crypto ETFs have generated record inflows of more than $40 billion in fresh capital this year, significantly outperforming other markets.

As a result, retail traders chasing quick returns on altcoins have been sidelined. So even modest rallies in assets like Solana or Avalanche have quickly come to a halt amid thin order books and limited fundamental catalysts.

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