NFT
- Red Bull Doodle Art is a global competition that challenges students to create original doodles that showcase their creativity and artistic abilities.
- Crossmint is a leading provider of NFT infrastructure.
- Burnt Toast is the co-founder of the Doodles.
Crossmint, Red Bull Doodle Art and Burnt Toast have joined forces to give student artists the chance to create and mint their own NFTs.
This year, an NFT component has been added to the global Red Bull Doodle Art competition, giving winners the chance to have their artwork struck on site at the World Finals and auctioned. Crossmint will play a critical role as a platform and infrastructure worker providing all participants with a proof of participation NFT and wallet, with seamless onboarding enabled by Crossmint.
Giving students the opportunity to hit NFTs
Students can now own and monetize their artwork through NFTs.
Crossmint co-founder Rodri Fernandez Touza said of the partnership:
“NFTs are transforming the art world and empowering creators to build unique experiences and monetize in new ways. However, web3 is still too complex for most artists. We hope that this competition, and the seamless crypto onboarding experience enabled by Crossmint’s wallet and minting infrastructure, will enable a new generation of artists to get involved in NFTs.
Red Bull Doodle Art, with the support of Crossmint, offers student artists a unique opportunity to showcase their creativity to a global audience. 120,000 participants from 62 countries have already submitted their doodles. Students get help from Burnt Toast, the illustrator, designer, animator and muralist behind the doodles throughout the campaign.
One national winner from each country will advance to the World Final in Amsterdam, scheduled for May 25 to May 27, 2023.
