NFT
PUMA, the renowned sports company, has unveiled Black Station 2, a groundbreaking metaverse platform that is revolutionizing the way we shop. This immersive digital shopping experience seamlessly integrates the virtual and physical worlds, enabling users to purchase cutting-edge “phygital” footwear. Building on the success of its initial launch during New York Fashion Week, Black Station 2 takes the concept of interactive shopping to new heights, offering two distinct and engaging virtual worlds where innovative footwear designs come to life.
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The first world, Unkai, takes inspiration from the vibrant streets of Shibuya in Japan and brings its dynamic colors and energetic elements into the footwear. The second world, Unter, captures the essence of Berlin’s underground club culture, with design elements reminiscent of the city’s vibrant club scene.
Within these immersive worlds, the PUMA community will not only have the opportunity to explore and discover new realms, but will also have exclusive access to a range of never-before-seen phygital footwear.
At the forefront of this new release is the highly anticipated Fast-RB. Engineered with PUMA’s best running technologies, the Fast-RB features four strategically placed NITRO pods and three PWRPLATES, delivering a truly unique and exhilarating running experience unlike any other.
Standout features of the Fast-RB include INITRO, an innovative nitrogen-infused foam technology that provides unparalleled responsiveness in an incredibly lightweight package, and PWRPLATE, designed to stabilize NITRO midsoles while maximizing energy transfer for powerful propulsion.
In addition to the engaging virtual worlds and groundbreaking shoe designs, PUMA Pass NFT holders, formerly known as the Nitro Collection, have the exclusive opportunity to purchase Materializer NFTs, which represent physical products yet to be produced, as well as Digital Collectible NFTs.
Only 4,000 of each NFT will be made available for purchase during the week, adding a sense of rarity and collectability to the experience.
As part of its 75th anniversary celebrations, PUMA is embracing the Web3 revolution and embracing its role as a pioneer in the metaverse. Black Station 2 serves as an always-on shopping experience that seamlessly complements PUMA’s existing e-commerce and physical formats.
In an effort to get sneaker enthusiasts on board in the world of Web3, PUMA has expanded purchase options within Black Station 2 to include credit card payments alongside cryptocurrency payment options.
To realize the vision of Black Station 2, PUMA has teamed up with MoonPay, leveraging their Web3 infrastructure and a suite of products such as HyperMint for smart NFT contract management and mining, as well as NFT Checkout to facilitate smooth USD NFT purchases.
“We are incredibly excited to invite our community into these new worlds, which offer an unparalleled shopping experience,” said Ivan Dashkov, Head of Web3 at PUMA.
“PUMA wants to meet our community where they shop, while also exploring new and exciting opportunities in cryptocurrency and the metaverse.”
Ivan Dashkov, Head of Web3 at PUMA
Since the launch of Black Station in 2022, PUMA has continued to expand its NFT offering and portfolio, with notable releases such as the Super PUMA PFP NFT earlier this year. With the transition from Nitro Collection to PUMA Pass, NFT holders will gain exclusive access to new high-end PUMA products, further enriching the ownership experience.
To begin your own journey through Black Station 2, visit blackstation.PUMA.com and secure your limited-edition PUMA Pass NFT to access a world of immersive shopping and exclusive offers.
Immerse yourself in the vibrant streets of Unkai, where the spirit of Shibuya comes to life at every step, or venture into Unter, where the pulsating beats of Berlin’s club culture fuel your fashion-forward exploration.
With every purchase, you not only become the proud owner of state-of-the-art phygital footwear, but also join a passionate community of PUMA enthusiasts embracing the future of retail.
Whether you are a sneaker enthusiast, a tech enthusiast or just someone who craves unique and unforgettable shopping experiences, don’t miss the chance to explore Black Station 2.
