PLAY, the famous platform that integrates Web3 technologies into the gaming sector, has started a new partnership with Telefónica Innovación Digital. The partnership aims to enable on-chain player migration by launching PLAY GamePass NFTs. The platform announced this endeavor in an exclusive press release.
PLAY joins forces with Telefónica Innovación Digital to bring players onchain
PLAY said the partnership aims to improve the accessibility of Web3 technologies for Telefónica Innovación Digital users. Telefónica Innovación Digital is a platform under the Telefónica Group that focuses on stimulating innovation and technological development. PLAY will reportedly enable onchain migration of the players via the latest non-fungible PLAY GamePass tokens. The users can purchase the respective NFTs on the Telefónica marketplace called “TU Gallery.”
Telefónica continually strives to expand its marketplace by offering cutting-edge gaming content to consumers. It also gives them the opportunity to migrate onchain with ease. With this partnership, the platform also attracts an exclusive group of enthusiasts, taking into account PLAY’s dedicated fans.
Bringing Web3 gaming to mobile gamers to increase adoption
For PLAY, the collaboration in question increases the focus on helping Web2 gamers make a seamless transition to the chain. Based on its go-to-market plan, PLAY has focused on partnerships with telecom companies, building experiences to bring players into the chain. This collaboration comes after PLAY teamed up with TapNation in November. It announced it is broadening access to Web3 gaming for mobile gamers. Then this past week, TapNation launched the top-rated Rock Crawling: Racing Games 3D on Android and iOS. It used PLAY’s technology to develop the project.
Christina Macedo, CEO of PLAY, expressed her excitement about the partnership with Telefónica Innovación Digital. The director added that this effort contributes to the company’s goal of increasing the accessibility of onchain gaming globally. According to Macedo, Telefónica Innovación Digital’s direct reach attracts a broad Web2 audience to onchain gaming.
The partnership benefits NFT holders with unique access and opportunities
According to PLAY, the partnership will bring several unique benefits to those who own NFTs. First, they gain OG PLAYer status with exclusive recognition in PLAY’s Telegram and Discord groups, giving them access to exceptional community events and channels. Additionally, NFT holders get access to the Discord-based private GamePass Lounge for early notifications on new game releases and beta testing. Plus, they’ll also receive a video shoutout from Violet (PLAY’s AI mascot) that can be shared on X.