Train in the Metaverse with OKX and Man City as they launch virtual training and more
In an exciting development for football fans, OKX launched the ‘Train Like Dias’ metaverse experience. This immersive fan experience featuring Manchester City player and OKX Ambassador Rúben Dias is the first of its kind from the OKX Collective.
With “Train Like Dias” fans can learn from Rúben Dias’ favorite training techniques and receive coaching and performance tips. Dias, the 2020/21 Premier League Player of the Season, has played as a defensive rock for City since 2020.
A groundbreaking platform for interacting with fans
The OKX Collective is a unique virtual metaverse environment that allows fans to dive into Web3 firsthand and access to exclusive content from Manchester City players such as Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias.
Rúben Dias expressed his enthusiasm for the project saying, “The OKX Collective is a unique way to take fan interactions to the next level. Through the metaverse, we can give fans around the world a glimpse into how I prepare for match day and perhaps how they can improve their own game.
Haider Rafique, Global Chief Marketing Officer at OKX, shared his thoughts on the possibilities of Web3 technology: “The way ‘Train Like Dias’ brings Rúben and his fans closer together is another great example of what this technology makes possible . The OKX Collective has just begun and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season.”
An access pass to premium content and prizes
When visiting the virtual space, fans will enjoy memorable experiences tailored to each player’s playstyle and personal interests. These include exclusive training content, music and NFT-based digital experiences. Fans can also enter competitions to win coveted prizes such as team training tickets and match tickets as Man City push hard for this season’s title. To enter the OKX Collective metaverse, fans must visit okx-metaverse.com and create their personalized avatar.
Last April, Manchester City unveiled their new third alternate kit for the 2022-23 campaign in the metaverse on gaming platform Roblox’s Land of Games.