NFT
Nike Virtual Studios, the sportswear giant’s digital arm, and video game developer EA Sports are teaming up to bring digital creations from Nike’s .SWOOSH platform to EA Sports’ gaming ecosystem.
Details on the collaboration are limited, though Nike said in a press release that the collaboration will allow .SWOOSH members and EA Sports fans to “express their personal style through play.” This includes “immersive experiences” and “new levels of customization within the EA Sports ecosystem.”
EA Sports is a division of Electronic Arts that publishes games like FIFA, Madden NFL and more.
Nike’s .SWOOSH platform released its first non-fungible token (NFT) sneaker collection last week, grossing more than $1 million in revenue. Sales of these “virtual creations” began on May 15, though the experience was hampered by technical issues and ongoing delays.
According to Polygonscan, 97,627 of the Our Force 1 boxes have been sold out of the total inventory of 106,453 at the time of writing.