Layer-1 blockchain Nibiru Chain today announced its strategic expansion into the Asian market by appointing Yura Nam and Nicholas Lo to spearhead growth and business development in the region. Nam is the former head of StarkNet Asia, while Lo serves as APAC Growth Manager at Yuga Labs.
“We are pleased to welcome Yura and Nicholas to the team, bringing their vast expertise and deep knowledge of the Asian Web3 ecosystem and markets to further strengthen Nibiru’s position in the region,” said Jonathan Chang, COO of Nibiru Chain. “The combined experience of Nicholas and Yura will support Nibiru in integrating go-to-market best practices, leveraging their track record of building and executing relationships. Going forward, they will lead a wide range of Nibiru events, partnerships and growth initiatives in the region.”
The expansion strategy includes a mix of marketing, community engagement and business development efforts aimed at establishing a local presence and driving adoption.
Nibiru’s announcement mentions a focus on Korea, Japan, India, Southeast Asia (SEA) and Chinese-speaking countries, as well as their plans to hire local community leaders and build relationships with regional builders and companies.
Nicholas Lo’s role will focus on establishing Nibiru’s presence in key APAC markets, while Yura Nam will leverage her experience in partnerships and event planning to support the platform’s expansion efforts. Both will play a crucial role in promoting Nibiru adoption and innovation in the region, Nibiru concludes.