Entertainment giant NBCUniversal launched multiple blockchain-based projects Aptus last year, and has now agreed to a long-term partnership with Aptos Labs to continue building fan experiences and games based on its IP over the network.
The companies shared the news exclusively with Declutter Thursday, describing it as a multi-year alliance and a “long-term strategic development agreement,” under which Aptos Labs will assist the media giant as it continues to explore blockchain-based apps, games and loyalty initiatives.
“Today’s media and entertainment landscape is rapidly changing, with fan experiences and preferences driving many more of these shifts than in previous eras,” said Greg Reed, Universal Pictures vice president of Technology Partnerships, in a press release. “Our multi-year partnership with Aptos Labs will help us deepen our fan relationships so we can create and deliver more of the media and entertainment experiences our audiences crave.”
NBCUniversal, owned by Comcast, is the conglomerate behind numerous film, television and multimedia brands, including the NBC television network, DreamWorks and Peacock. It also owns a wide range of IP across media formats and will look to continue building blockchain-compatible experiences around those properties and brands.
In FREE RENFIELD The Game, dedicated gamers and Dracula fans can claim exclusive digital collectibles powered by Aptos!
Every week, one lucky player will win a Dracula-inspired Ruby Ring 💍 or other rare prizes!
More points = more entries!
PLAY NOW 👇https://t.co/UY5HJjOucs pic.twitter.com/I8kACNIS6g
— Aptos (@Aptos) April 12, 2023
In 2023, NBCUniversal partnered with Aptos Labs start an Aptos based game inspired by the Nicolas Cage film ‘Renfield’ a fan experience connected to ‘The Exorcist: Believer’.
The company has also undertaken blockchain initiatives with other partners in the past, including a multimillion-dollar scavenger hunt in the Universal Studios parks NFTs in partnership with crypto payments startup MoonPay in 2022.
NBC Universal too produced Classic Monsters clothing with NFT “digital twins” that same year with Variant3D, and has released NFTs based on the films “Back to the Future: Part II” and “Scott Pilgrim vs. The World”.
“We are committed to bringing world-class blockchain products and solutions to market,” said Mo Shaikh, co-founder and CEO of Aptos Labs, in a press release. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deepening fan relationships and delivering unique entertainment experiences.”